Home > Search Results: keywords:"Nespresso"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Nespresso customer loyalty
 Englerová, Erika ; Postler, Milan (advisor) ; Prinke, Vladimír (referee)
The bachelor thesis results from marketing, which includes market segmentation and customer loyalty. Then the thesis is concerned with a marketing research, his types and his techniques. In the practical part of thesis is introduced the company Nestlé Nespresso SA and there are presented results from the field research, which was implemented in order to determine customer loyalty of this company.
Detailed record
Comparison of marketing strategy of brand Nespresso on French and Czech market
 Bouberlová, Jana ; Halík, Jaroslav (advisor) ; ¨Mašlarová, Diana (referee)
Cílem diplomové práce na téma ?Porovnání marketingové strategie firmy Nespresso na francouzském a na českém trhu? je zejména analýza marketingové strategie a její použití na francouzském a českém trhu.. Analyzovány jsou specifika konceptu Nespresso, rozhodnutí brand managementu o značce a detailně je popsán historický vývoj značky. Práce rozebírá klíčové faktory úspěchu značky Nespresso na francouzském trhu a navrhuje určitá doporučení pro vývoj značky na českém trhu.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English