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The concept of mobile application for travellers
Kraus, Lucie ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The thesis deals with concept of mobile application from a phase of a thought to the final concept of the application. The main goal of this thesis is a concept of mobile application for travellers, which will provide offline, but current information in their mobile phones during their travels. The first part contains introduction about mobile phones and platforms which they use, the next part deals with selected parts of UI and UX on Apple mobile phones and these findings are applied to the concept of mobile application. The whole concept is also influenced by findings from an online user survey and from analysis of applications of competitors. In this thesis is also described the evolution of the concept based on user testing. There are economic aspects of the aplication like monetizing the application and propagation described as well.
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Innovative Marketing Trends as a Response to the Changing Consumers
Keskin, Kaan ; Král, Petr (advisor) ; Tisovski, Marija (referee)
In recent years, innovation and the subsequent technological advancements have gained significance in shaping consumer behavior to a disruptive extent. Especially with the advancements in mobile technology, consumer behaviors shifted towards an elevated expectation of mobility and increased interactivity. Marketers who seek a better degree of access to the consumer market and provide customer satisfaction needed to adopt new tools and methods in communication, which would align with their target groups more effectively. Mobile marketing emerged as an innovative technique that is based on and driven by this change in consumer behavior; therefore it is necessary to evaluate the effectiveness of its approach and implementation. In this light, this research paper employs a quantitative approach based on the results' analysis of an online survey conducted by the Author of the thesis, aimed at testing whether there is a strong correlation between mobile marketing efforts and customer satisfaction. Consequently, one can conclude that the same mobile devices that serve as convenience for consumers, serve as an effective channel of communication for marketers, whereas with an integrated approach where other components of the marketing mix support mobile content, the likeliness of attaining consumer satisfaction is higher.
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Analysis framework for developing cross-platform mobile applications using HTML technology.
Voldřich, Martin ; Pavlíčková, Jarmila (advisor) ; Hrubý, Jan (referee)
The aim of the master thesis is to assess frameworks that are used for development of multiplatform cell phone applications supported by HTML technology. The theoretical part is focused to current market analysis, mobile access issues and the issue of difficulties in specific cases of their application. Analysis is followed by choice of evaluation criteria for setting the most appropriate architecture. Selected evaluation criteria will be used as a tool for detecting of the optimal technology's possibility, which is the most appropriate possibility for development of basic cell phones applications. The practical part is focused to choosing of new evaluation criteria, which helps to create specific questionnaire research. The confirmation or refuse of the hypothesis set up the level of criteria's severity. Based on criteria there will be selected and analysed six of the most used hybrid frameworks. Two of the frameworks with the highest ratings will be tested by real basic cell phone application. The conclusion of the thesis will be follow up by tested frameworks. The frameworks will be described and measured by the author's development experiences.
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Analysis of using web and mobile applications in teamwork on projects.
Jordanidis, Jakub ; Střížová, Vlasta (advisor) ; Andera, Michal (referee)
The aim of this thesis is the analysis of using web and mobile applications in team work within projects. Thesis is divided into the two main parts. Firstly, the theoretical part provides basic information and facts about work at a team, communication and team work on common projects. Theoretical part also includes a definition and development of web and mobile applications from past until now. Secondly, the practical part includes analysis by the survey. The survey was conducted using two different methods - questionnaire survey method and structured interviews. The questionnaire was focused on the usage of basic applications for communication, cooperation and coordination within work teams. The structured interviews was focused more on benefits for employees
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Proposals for improving mobile applications for the Fire Brigade of the Czech Republic
Šímová, Marie ; Chlapek, Dušan (advisor) ; Bruckner, Tomáš (referee)
This thesis deals with the improvement of mobile applications for the Fire Brigade of the Czech Republic. The theoretical part focuses on the importance of information that is necessary for the successful completion of an emergency situation. This section also includes a description of the activities of the regional operations centers and information system used by firefighters. The theoretical part is closed by the description of the process of the elaboration of an emergency situation. One of the aims of the practical part was to carry out the analysis of mobile applications used on the terminal equipment of the tablet in the Czech Republic and in neighbouring countries. Another goal was to design improvements in the form of new mobile applications that Fire Brigade in the Czech Republic could develop. Besides there were proposed recommended mobile application for the tablets considering the selected roles of firefighters.
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Would you like to make hipster photos?
Křenek, Jakub
Instagram---knihovna? Instagram > Geekové > Twitter > pseudointelektuálno > intelektuálno > rádobyumění > umění > literatura > knihovna! Aneb vězte, že i vaše knihovna je dost cool na to, aby se mohla stát populární na hipsterské sociální síti určené k mrvení a následnému sdílení fotek ;)
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Design methodology UIX Design for Mobile Applications
Šolín, Petr ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This thesis describes the design methodology for User Experience Design and its use in the creation of mobile applications. The theoretical part focuses on defining the field of User Experience Design (UXD) in conjunction with the definition of user experience. It then focuses on the role of UX Designer and his knowledge especially in the field of design of cognitive and memory operations. The main goal of the theoretical part of the thesis is to make up a comprehensive procedure for creating mobile UX applications serving as company's manual or guidance in creating a user-friendly application. The main goal of the practical part is the author's design of methodology UX Design for mobile applications. The methodology is proposed based on the author's experience gained from the project positions as UX designers and graphic designer. A secondary goal of the practical part is the application of created the methodology on a case study of creating mobile applications.
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Development of web applications for mobile phones
Žabka, Michael ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
This bachelor work aims to describe the technologies used for developing mobile web applications, explain the differences between developing desktop application and mobile application, and give an example of mobile application. In addition to web application are in the work also mentioned the native application. Further the work analyzes mobile platforms and devices, and describes the differences between it. For web application development are described the most frequently used frameworks such as jQuery Mobile, Sencha Touch, etc. Work also describes the development environments and emulators that support the creation of mobile web application. For a given topic, there is a very austere literature and even fewer resources in the Czech language, so I decided to prepare this topic. The goal is achieved by gradually injected in to the topic, describing the current market situation and probable development of the sector. Subsequently are processed and explained most used technologies and principles of their use, especially using the programing language JavaScript. At the end of the work is created a sample application that demonstrates the possibilities of the web and also native applications.
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Mapping Applications
Biskupová, Magdaléna ; Pokorný, Pavel (advisor) ; Vlnas, Pavel (referee)
The aim of this thesis is to show the possibilities of map technologies with focus on products of Google and Microsoft. The thesis describes possibilities of mobile devices and location-based services, 3D technologies and various special services.
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Possibilities of using satellite navigation systems in the insurance industry
Rybák, Zdeněk ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
This thesis deals with the possibilities of using satellite navigation systems in the insurance industry. In particular, the thesis focuses on the Czech Republic. The aim of this thesis is to analyze and evaluate the possibilities of using satellite systems, especially satellite navigation systems in the insurance industry. At first the thesis describes satellite navigation systems in general. Then it expresses using of the satellite navigation systems to manage costs of the insurance companies. In the last part it maps usage of satellite navigation systems in connection with insurance products, specifically: maps used by insurance companies, system of insurance Pay As You Drive (PAYD) and mobile applications.
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