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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing of tobacco products in Czech Republic and its future after legal changes covered in Tobacco Product Directive in 2016
 Slavíček, David ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
Masters thesis will provide insight into specifics of marketing of tobacco products which is heavily influenced by tobacco advertising regulation. The newest adopted regulation on the European Union level is Tobacco Product Directive 2014/40/EU which comes into force July 2016. The directive will substantiously influence current marketing of tobacco products. Masters thesis will also introduce legal changes covered by the directive, research its possible impacts on the tobacco market and propose new solutions for relevant parts of tobacco marketing mix.
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