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Destination management of Zbraslav
Dáňová, Kateřina ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of bachelor's thesis is an evaluation of destination management in a tourist destination Zbraslav.The theoretical part includes main definitions of management of destination, marketing of destination and tourism. The findings will be used to assess the destination Zbraslav. Evaluation will be realized by analyzing the internal and external enviroment and through the destination survey. If it will be determined that the destination management of Zbraslav is insufficient and that the destination does not use its maximum potential, I will propose several recommendations that should contribute to the development of the tourist destination.
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Management of destination and its practical application in the area of Pec pod Sněžkou
Černá, Karolína ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.
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The utilization of potential of the region Pěnčínsko for tourism development
Kořínková, Dana ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
This thesis analyses the potential for tourism development in the region of Pěnčín near Jablonec nad Nisou- current supply of the tourism porducts, unexploited potential, planned projects and investments. The questionnaire research among the locals is also part of the analysis. It should demonstrate the attitude of locals to tourism and its possible development. This analysis and findings from the theoretical part of thesis are used for suggestion of tourism operating in this region.
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A usage of cultural atractivies of tourism in Klatovy area
VORÁČEK, Lukáš
Bakalářská práce se primárně zabývá analýzou kulturních atraktivit, památek a přírodního bohatství na Klatovsku. Patřičná pozornost byla věnována i ubytovacím a doplňkovým službám, které s daným tématem úzce souvisí. Jedna kapitola byla vymezena spolupráci v rámci EU. Vlastní výzkum (terénní šetření), kterým byla identifikována přání turistů a zároveň odhaleny nedostatky, vedlo k provedení opatření, která by vedla k odstranění překážek bránícím dalšímu rozvíjení cestovního ruchu dané destinace.
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The analysis of Norway tourism and it's relationship to the Czech Republic
Kotašková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Diploma thesis deals with an analysis of tourism of Norway and relationship with the Czech Republic. A common charakteristic of destination Norway and it's corporate environment and approximation to marketing of destination as a general concept are part of the diploma thesis. The analysis of incomming and outgoing tourism of Norway, relationship with Czech Republic and promotion of Norway in our country is a practical part of the diploma thesis. The purpose of these thesis is to set apart Norway from statistics, analyses and charakteristics all of the Scandinavien countries and to make an analysis of the situation of Norway tourism with reference to the Czech Republic.
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