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Software Support of Sale Processes in Mechanical Engineering
Datínská, Soňa ; Grznár, Jan (referee) ; Videcká, Zdeňka (advisor)
This thesis is concerned with software support the selling process in an engineering company in První brněnská strojírna in Velká Bíteš, a.s which is a traditional manufacturer of high-speed machines for aeronautics and energetics. In detailed analysis is pointed out costumer service, for which the company does not use any system. Conclusion contains a possible design optimization process in terms of CRM system.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Practical use of marketing in a selected company
JIRSOVÁ, Pavlína
This bachelor thesis is focuses on the practical application of marketing in a selected company. The aim of the thesis is to find out whether the company implements marketing activities. Primary data in the form of questionnaire, guided interview, personal contact and other forms of communication were used for the research. In addition, secondary data from the firm's promotional media was used. The main purpose of this data collection was to find out whether the firm implements marketing activities, what they say about marketing and how they implement it. Based on the responses obtained from the questionnaires and from a guided interview with an HR person who is new to marketing in the company, the information was compared with the literature. At the theses end of the paper, an evaluation of the marketing activities and suggestions for improving these activities in the selected company were made.
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MARKETING INFORMATIVE SYSTEM AND RESSEARCH OF SELECTED COMPANY
MAŠKOVÁ, Irena
The topic of the Bachelor Dissertation is: Marketing Information System (MIS) and research at a selected enterprise. I did my Bachelor Dissertation at Lázně Aurora, s.r.o. in Třeboň. The objective of the Dissertation was to review the current MIS at Lázně Aurora, conduct a marketing survey in accordance with the company{\crq}s guidelines and, based on the obtained information, assess the status quo and propose a solution. After analysing Lázně Aurora{\crq}s existing MIS, I came to the conclusion that the Internal Information System which Lázně Aurora has in place, is of a high standard. The company also has a good quality Reporting Information System, although it has some scope for improvement. I see some shortcomings in Lázně Aurora{\crq}s Marketing Survey System, as the company focuses in its surveys on existing or past clientele only. This means that the company conducts only part of a comprehensive marketing survey, which is more a sales support or client retention attempts. At present, Lázně Aurora misses a marketing system to support decision making. As the cause of the MIS shortcomings I see the fact that at present demand exceeds supply, and therefore Aurora does not see the need to make full use of the MIS. I conducted the marketing survey according to Lázně Aurora{\crq}s guidelines. The survey concerned identifying and comparing prices of selected relaxation programmes in competitive facilities. The survey results show that in the monitored competitive products, Aurora in 2006 maintained a medium price level position. In my opinion Lázně Aurora could afford to increase their prices, but only under the condition that they make the right use of their opportunities and at the same time do not underestimate the spa industry market threats. In order to minimise these threats, it would be advisable to conduct a series of further marketing surveys, focusing mainly on the needs and wishes of not only existing, but also prospective guests. I believe that in the future, collecting information from quality marketing surveys and correctly functioning MIS will be for Aurora essential for maintaining their competitiveness on the spa industry market.
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MARKETING OPERATIONS IN CONSTRUCTION FIRM
BLAŽENCOVÁ, Diana
The main target of my bachelor work was estimation of marketing activities it the construction company FESTON, s.r.o. and to make a suggestion for solution. However right away at the beginning of my job, when I started to describe the marketing activities, I realized that this firm is not marketing oriented, that it doesn´t have any scheduled marketing plans even never carried out any marketing research work or analyses, therefore it is not marketing operated. On this basis of this discovery it was necessary to addict a considerable part of work to marketing situational analyses, which components are macro and micro background of the company. Further I forecasted the strong and weak sites of the company opportunities and strategy.
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Importance of Information for Corporate Marketing in a Company
HORENSKÝ, Matej
Today, information is largely processed, managed and stored in information systems of companies and thanks to these achievements can be further shaped into required outputs for leadership. For the management of any company, information is important in the managing and decision-making processes, especially when it comes to processes and activities associated with the marketing support of our products and services offered. Marketing-driven company applies marketing knowledge, techniques and methods in overall strategic decision-making with the help of marketing information system.
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The role of marketing in the company
BŘEZINOVÁ, Marcela
The main goal of the bachelor thesis is the explaining of the marketing role in the contributory company Jihočeské divadlo of the city České Budějovice, regarding the management and decision making. The theoretical part is dedicated to the marketing knowledge. The practical part aims to evaluate the results of the research consider to the marketing activities in the firm by means of a structured interview. This analytical technique of data collection lies in the obtaining of the primary information from the respondents, based on exactly the established procedures with questions, where in most cases the respondents have not got any answers to choose. The interview was conducted with the head of the Bussines Department of the South Bohemian Theatre Věra Ernst. The resulting answers were the basis for the processing and evaluation of the twelve questions which were necessary incorporated into chapters for this work. In the connection of the research itself, the main intention was the obtaining of the information focused on the Marketing Information System of the investigated company which can present opportunity in the form of a competitive advantage. The provident companies target their offers at customers needs the using of timely, exact and reliable information from the system. It ensures a profit as well as the customer satisfaction. In the conclusion the findings including the hypotheses were analysed and evaluated and the recommendations, leading to optimization of the future firm activities were made.
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The importance of information management company for marketing
VOLÁROVÁ, Veronika
The thesis is focused on the issue of the importance of information for marketing management. The aim of this thesis is to identify and analyze information relevant to marketing management in a company. The work is divided into two parts theoretical part and practical part. The theoretical part of the thesis defines the basic terms and defines the building of marketing information system. The practical part on the knowledge gained from the theoretical part describes in detail the process of the building practical marketing information system in real company, using the specific practical examples. The last part of the thesis presents own research, which confirms correct functioning marketing information system in the company. Conclusion of the work confirms the stated main hypothesis.
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Software Support of Sale Processes in Mechanical Engineering
Datínská, Soňa ; Grznár, Jan (referee) ; Videcká, Zdeňka (advisor)
This thesis is concerned with software support the selling process in an engineering company in První brněnská strojírna in Velká Bíteš, a.s which is a traditional manufacturer of high-speed machines for aeronautics and energetics. In detailed analysis is pointed out costumer service, for which the company does not use any system. Conclusion contains a possible design optimization process in terms of CRM system.
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