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“Tis beautiful in the spa towns, since one finds much pleasure there for one´s health to suit one´s tastes.” The Spa Town Topos in Czech Literature in the 19th Century
Fránek, Michal
Spa towns represented a space where the middle and higher classes could take in the relaxing effects of various healing procedures but they were also important locations for making social contacts, having fun and enjoying leisurely activities not the last of which included lovers´ trysts. Our essay attempts to examine how these aspects of spa town life appeared in Czech journalism of the time (B. Němcová, J. Neruda), in literary fiction (A. V. Šmilovský, I. Klicpera, T. Nováková, F. X. Svoboda etc.) and in the opera (L. Janáček: Fate). The work also monitors how Czech and German competition and efforts to create their own, purely Czech spa town of Luhačovice, figures in literary representations.
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Transfer of Germans from the Carlsbad Region in 1945-1947
Slámová, Jana ; Čechura, Jaroslav (advisor) ; Beneš, Zdeněk (referee)
The topic of this bachelor thesis is the German depopulation of Karlovy Vary region during the years 1945-1947. This thesis is focused primarily on the time after the Second World War, when Karlovy Vary region were inhabited mainly by Germans. In the first part of the thesis I will outline the characteristics of the period that preceded the events that led to Adolf Hitler's rise to power. I will also adress first ideas of expulsion, first formulated by the president-in- exile Edvard Beneš, and the following hateful atmosphere that led to retaliation for years of oppression by Germany, that was spread throughout the whole Czech nation. I would like to address the causes, the process and the consequences that led to the displacement of the German population from Czechoslovakia. The aim of this bachelor's thesis is to explore primarily the period from 1945 to 1947, but also the period of the First republic and the life of the Jewish population in the border region of west Bohemia. Keywords Transfer, Germans, Jews, Czechoslovakia, Munich Agreement, World War II., Carlsbad, Marienbad, Drmoul
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Specifics of Marketing Communication in the West Bohemian Spa Triangle in 2010
Klímová, Kateřina ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Bachelors thesis "Specifics of marketing communication of the West Bohemian Spa Triangle in 2010" deals with mapping communication activities of each town which is part of the West Bohemian Spa Triangle (Carlsbad, Marienbad, Franzenbad) to determine if in case of listing these three towns together on the list of the UNESCO World Heritage their communication could stay the same or not. This thesis is a comparative study which is divided into a theoretical part and practical part. Theoretical introduction deals with spa, specific features and descriptions of the given three spa towns. The theoretical part also contains theory of marketing and marketing communication. The practical part compares and describes communication activities of each town in 2010 and also compares opinions of three representatives of the towns who took part in a qualitative survey for purposes of this thesis. This works objective is to compare and assess existing communication of the towns and together with the results of the survey to create a vision of communication of the West Bohemian Spa Triangle as if it becomes an official tourist destination.
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Business concept of selected facility of tourism in Marianske Lazne
UHROVÁ, Pavlína
The presented thesis deals with the business concept of selected tourism facilities in Marianske Lazne. The first sub-objective will be analyzing the current situation on the market of gastronomy in Marianske Lazne. The second sub-objective will present an overview of the tourist in the selected area and then describe a profile of a potential guest. According to gathered information there will be made the theme restaurant up.
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Entrepreneurial intention in cycling for all
Mühlhans, Petr ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Picturing an interesting combination of extreme sport and spa services in purpose of supporting travel trade in Czech city of Marianske Lazne. Taking advantage of unique layout of Czech's youngest significant spa town and its easy accessibility of diverse services on a relatively small area. Researching problems of public goods and active participation in developing potencial of local ski resort.
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Analysis of accommodation facilities in Marienbad
Šnircová, Lucie ; Mlejnková, Lena (advisor) ; Bakos, Tomáš (referee)
The aim of this thesis is to analyze the chosen accommodation facilities in Marienbad. The thesis is divided into five chapters. The first chapter deals with the characteristics of general terms of tourism and accommodation facilities. The second chapter is devoted to an explanation of the basic terminology concerning the spas, furthermore there is mentioned the history of spas worldwide and in the Czech Republic. In this chapter can be also found a brief history of Marienbad. The third chapter presents the characteristics of the current supply of accommodation facilities in Marienbad. The fourth chapter contains the analysis of chosen facilities. In the last chapter is assessed the overall situation of accommodation facilities in Marienbad.
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