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National Repository of Grey Literature

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Comparison of Newsletter Campaigns largest Czech e-shop Horáková, Bára ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee) The aim of this bachelor's thesis is to analyze and compare newsletters from Alza.cz and Mall.cz, which are one of the largest online retailers in the Czech market. Theoretical part of the thesis deals with the functions and the composing of the newsletter. Practical part analyzes newsletters of online stores, valorization of their work and the suggestions and recommendations for improvement. Detailed record

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