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Teaching grammar using the novel of V. Hugo - Les Misérables
Smoláková, Valérie ; Klinka, Tomáš (advisor) ; Nováková, Sylva (referee)
The diploma thesis is focused on the grammar teaching in the context of a literary work. The aim of the thesis is to introduce possible positives coming out of the combination of the two relatively remote parts of the foreign-language teaching that are grammar as a language component and the development of a reading skill thanks to the presence of the literary text. The theoretical part firstly deals with the phenomena of presence of a literary text in an educational process. Second part focuses on grammar and especially the way of teaching it with the help of a literary text. The last part states the reasons of the choice of a particular novel - Les Misérables. The practical part of the work deals with worksheets where we want to demonstrate how to work with the text in favour of both - grammar and reading skill - in the same time. Key words: grammar, reading, literary text, V. Hugo, Les Misérables, language components, language skills
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Musical as a Marketing Product
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
The bachelor thesis "Musicals As a Marketing Product" is dedicated to marketing communication in the field of musical-dramatic arts. It provides a description of marketing communication in the licensed musical "Les Misérables", produced by the GOJA agency. "Les Misérables", in terms of marketing and ticket sales, is a musical phenomenon in the Czech Republic. The purpose of this work is to characterize marketing communication of musical-dramatic arts and furthermore, to describe the marketing specifics of the Czech musical environment through the application of theoretical knowledge. It will also give a detailed description of marketing communication in musical-dramatic arts which is then analyzed and evaluated. At the end of the study it provides possible recommendations and suggested changes to make marketing communication of musical arts more efficient.
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