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Transformation of Political Communication of National Front in the Presidential Election 2002 and 2017
Prošková, Nikola ; Mejstřík, Martin (advisor) ; Šlosarčík, Ivo (referee)
The increasing popularity of populist parties in Europe, demonstrated in particular by their electoral success, is attracting increasing attention from the academic community. Although the phenomenon of populism is nothing new and has already been reviewed from a number of different perspectives, it still represents a diverse field for deeper analysis. The thesis deals with the case of the French National Front and its changes during its most successful election campaigns, that is in the presidential elections in 2002 and 2017. Specifically, the thesis also focuses on political communication and especially on the change it has gone through at its management level. By comparing the performance of both leaders and their agenda, the work allows a closer insight into the problem of transforming the ideological base as well as the ways of political communication. The outcome of this work is the analysis comparing the election campaign of Jean-Marie Le Pen and his daughter Marine, the current party leader. The work also contributes to the debate around dédiabolisation, or the de-demonization of the National Front launched under the leadership of Marine Le Pen.
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The phenomenon of the rise of the extreme right in France, a content-discursive comparative analysis of the National Front candidates in the presidential elections since 2002
Húsková, Eva ; Perottino, Michel (advisor) ; Komasová, Sarah (referee)
The aim of this bachelor's thesis is the comparison of two presidential candidates, representing the French extreme-right party called National Front since 2002. Over the last few years, the popularity of National Front has been rising - M. Le Pen got into second round of presidential elections in 2017 and also, the party has been obtaining more and more seats in Parliament as a result of legislative elections. This work analyzes the development of the National Front in correlation with the "dediabolization" concept - mechanisms, that aims to normalize its rhetoric (erasing xenophobic and racist remarks, islamophobia and antisemitism). The thesis is focusing on populist elements, which can be seen in the discourse, but also as an ideology promoted by presidential candidates - party leaders representing party interests and goals on a national level. The analysis is divided into two parts - first of all, it is a comparative content analysis of political programs from 2002, 2007, 2012 and 2017, based on four indicators, and in the second part, it is a discourse analysis of speeches from above-mentioned years. To conclude, the work summarizes the rhetorical refinement of M. Le Pen, in comparision with her father and the ways she presents information to the larger public (both in written, but also in...
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