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Consumer behaviour in OTC market
Jellušová, Monika ; Král, Petr (advisor) ; Jurek, Martin (referee)
The objective of this thesis is to analyse behaviour of the consumers during a purchase of OTC drugs and to mention some factors which influence the buyers. Based on their personality, they have to choose the best option of the drug when deciding and they should consider other alternatives as well. The consumer reacts to various marketing campaigns of pharmaceutical companies and at the same time he is influenced by opinions and advice of people around. He regards as the most important people who are confidential and trustworthy. In the second part I make a research in which I would like to focus on preferences of consumers which means the reason why consumers buy certain drug and why they do not prefer some different drug which contains the same active substance. So I would like to analyse the main factors which influence the consumer during decision-making process. As well I would like to find out how much a consumer is influenced by drug's price.
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RELIGIOUS COMMUNITY JEHOVAH´S WITNESSES AND ETHICAL QUESTIONS OF BLOOD TRANSFUSION
KYSELOVÁ, Jitka
Religious community Jehovah´s Witnesses and ethical questions of blood transfusion The refusing of blood transfusion is a one point of the doctrine of Religious community Jehovah´s Witnesses. Deprecation like this can endanger patient´s life and opens many ethic questions and dilemmas. The main goal of this thesis is a survey of blood transfusion problems and comparison of different views of current and ex members of Religious community Jehovah´s Witnesses and doctors. This thesis was elaborated with using qualitative research methods {--} with using questionnaires. The first research group was built from current and ex members of Religious community Jehovah´s Witnesses. The second one was generated from doctors from chosen departments. Gaining data was very difficult because the members of Religious community Jehovah´s Witnesses aren´t willing to give information about this question. From research work result that not all current members of Religious community Jehovah´s Witnesses refuse blood transfusion. The members that left religious comunity mostly don´t agree with blood transfusion refusing. Major part of doctors prefers saving life and health to complying with patient´s resolution. Respecting of patient´s resolution is bigger in non life-threatening situations and mainly when doctors are churchgoers. From research work also result doctor´s non-uniform attitude to blood transfusion serving in case that pacient {--} a member of Religious community Jehovah´s Witnesses {--} is inconscious and in life-threatening situation and has a legal document that should guarantee not serving blood transfusion. The Religious community Jehovah´s Witnesses is certified religion in Czech Republic and we should respect their rights of religion {--} even if we don´t agree with their doctrina. It is important to find a good solution when doctors and patients have different opinion.
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Motivace pracovníků ve zdravotnictví se zaměřením na lékaře
Krejčová, Petra ; Pauknerová, Daniela (advisor) ; Lukeš, Martin (referee)
The main aim of this thesis is to analyse and discuss selected aspects of Czech healthcare environment and their influence on motivation and job satisfaction of doctors. The hypotheses and assumptions based on the analyses in the theoretical part were tested in the form of detailed employee satisfaction questionnaire research conducted in Hospital Prachatice, a small healthcare facility in South Bohemia. Even though the overall situation in Czech healthcare is rather escalated and bitter, the results of the research were better than expected and showed that the new hospital management is working hard on improving the relationships, communication with medical personnel, as well as overall situation in Hospital Prachatice. Even though there is still a long way ahead of them, they seem to be moving in the right direction.
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Present information level of parents concerning the vaccination possibilities
ZEMAN, Jaroslav
Questions arise nowadays, whether vaccination is needless or whether there are other forms of prevention that could replace mandatory vaccination. At the same time, people undergo vaccination out of obligation and do not seek further information. On the other hand, public awareness on vaccination is rising thanks to well-known vaccination against {\dots} or {\dots} This bachelor thesis on general awareness of vaccination describes present situation in České Budějovice and Litvinovice with emphasis on mothers aged 20 to 50. Quantitative analysis served as the research method with questionnaires used as the data-collection technique. Questionnaires were placed in offices of practitioners, local Hygiene station, local municipalities and in kindergartens. The objective was to ascertain the level of awareness of vaccination in the country and in a city, namely in Litvínovice and in České Budějovice, respectively. Differences between the country and a city as well as effect of education were studied, too. My research confirmed the hypothesis of people in the country refuse to get a vaccination less frequently and do not seek to make vaccination optional, whereas people who live in cities disapprove of vaccination more often and stand out for abolition of mandatory vaccination more often. Furthermore, mothers with higher education tend to seek alternatives to vaccination as for prevention. This thesis proved that mothers are often poorly informed or their knowledge on this topic is incomplete. Parents are not aware of possibilities of financing vaccination by public health insurance. I would recommend more information brochures and more detailed coverage of this topic in media. This thesis will be directly used by medical personnel in terms of creating an information leaflet, which would answer questions raised by my research, and by public health insurance companies, who will be made improve their information and education policy on vaccination refunds .
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Analysis of Czech doctors migration focused on region of Liberec
Němeček, Petr ; Gráf, Václav (advisor) ; Ježek, Tomáš (referee)
This bachelor thesis introduces the problematic of Czech doctor's migration. Principal asset of the study is to determine the potential migration of doctors in the region of Liberec by using both theoretical and empirical tools. The aim of the work is to analyze whether a fear of future shortages of medical personnel in the Czech Republic is justified. The target will be achieved by using a questionnaire survey across all areas of specialization in this particular segment of the economy. Since the Czech Republic entered into the European Union, the number of Czech doctors, who leave the country and search for better working conditions in other member states, has been increasing dramatically year after year. The alarming thing is that the fastest growth of doctor's migration has been recorded among recent graduates of medical faculties. Results of survey show us the level of Czech doctors from selected region considering working abroad.
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Prevalence of smoking in general practitioners and teachers at primary schools in České Budějovice.
STRNADOVÁ, Monika
The objective of my thesis was to determine the prevalence of smoking in a selected group of general practitioners and primary school teachers in České Budějovice. I also wanted to emphasize the important role of physicians and teachers in smoking prevention. Therefore I focused on finding out what preventive activities are used in their professions to reduce smoking. To achieve the goal the interview technique for quantitative research was used. The results of the research show that prevalence of smoking among doctors and teachers is lower than in general population. It is 16 % among general practitioners and 14 % among teachers. In general population the prevalence reaches 30 %. But smoking prevalence among general practitioners for children and adolescents is the same as smoking prevalence in general population. The results of the research indicate the fact that teachers set a better example for their social surroundings than physicians. Physicians, on the contrary, use more preventive activities, provide information about possibilities of quitting smoking support and cooperate with institutions dealing with prevention and quitting smoking. The views of teachers (doctors) smokers and non-smokers on prevention administration are different. Lifelong non-smokers are most concerned in smoking reduction, former smokers take a lesser share and current smokers bring the least contribution to smoking reduction.
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Possibilities of regulation of economical subjects behavior on health care market
Valtr, Jan ; Maaytová, Alena (advisor) ; Maaytová, Alena (referee)
The bachelors theses deals with settings of the health care financing. It explains reasons for government interventions to the health care market, describes possible models of health care system, defines economical subjects of health care market and analyses possibilities how to regulate their economical behavior. The healt care system is affected mainly by interests groups, who push their particular aims at the expense of others. By asserting their interests they affect other subjects of health care market as well as the entire health care system. It is impossilbe to choose the exactly correct settins of health care system. Settins of each individual regulatory mechanism has no optional value, it have to match locally and temporally given specific economical and social conditions. The selection of concrete parametres of regulation is always determinated by application of public choice.
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Health service reform
Ondrák, Jan ; Střítecký, Rudolf (advisor)
Předkládaná práce by měla poukázat na nejvýznamnější doposud provedené změny v českém zdravotnictví a zároveň je porovnat se systémem, který zde fungoval doposud, popřípadě se systémy fungujícími v jiných zemích. Nastíněna je zde i situace, ve které se české zdravotnictví nacházelo před účinností reformy a do jaké se následně dostalo. Dále jsou zmíněny minulé i současné problémy našeho zdravotnictví. Podstatnou částí práce je i obsah samotné reformy, u kterého je nutné brát zřetel i na možné budoucí změny, ke kterým stále může dojít. V závěru práce je porovnáním silných a slabých stránek, příležitostí a hrozeb provedena SWOT analýza. Ta je nedílnou součástí práce a z jejích výsledků je zřejmé, že ani reforma naše zdravotnictví nemusí zachránit.
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