Home > Search Results: keywords:"Kingswood"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comparsion of marketing activities of cider producers on Czech market within years 2011-2016
 Dostál, Jaroslav ; Báča, Ladislav (advisor) ; Hrabánková, Markéta (referee)
The topic of this thesis is comparison of marketing activities of the four leading hard cider brands on the Czech market: Somersby, Kingswood, Carling Brisith Cider and Strongbow. The main objective of this work is to compare their communications using the method of comparative analysis. Other goals are to describe how individual marketing activities of concrete brands contributed to the building of a new market segment and to find out identical and different approaches in marketing communication of the brands. In the introduction, this work presents market segment of hard ciders and gives information about its formation and development in the Czech Republic. Then, the thesis analyze different brands, their positioning and the concrete marketing activities. There is an emphasis on online communication, which is due to the characteristics of the target group, a crucial part of ther communication mix. The conclusion contains a comparison of marketing activities and their possible generalizations for the future new product categories. Powered by TCPDF (www.tcpdf.org)
Detailed record
Launch of product Kingswood by Plzeňský Prazdroj, a.s. into the Czech market.
 Vrbská, Lucie ; Halík, Jaroslav (advisor) ; Gebrt, Marek (referee)
This diploma thesis is concerned with the issue of marketing strategy for launching a new product. The objective of the thesis is to review steps connected with the launch of new cider Kingswood into the Czech market. The visions of the marketing strategy are compared with the outcome of the consumer research and situation analysis in the field of cider production and sales in the Czech Republic. Conclusions are summarized by SWOT analysis which describes the situation of product Kingswood and forms possible actions and heading of its marketing strategy.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English