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The first Přemyslids in didactic applications
Hošek, Tomáš ; Mikeska, Tomáš (advisor) ; Parkan, František (referee)
(English) The theme of this thesis is to present the time and life of the first Premyslids and to create didactic material for teaching. The didactic material is designed, created and dedicated to teachers of history and history and all students. The work is divided into two parts. The first part, entitled The First Premyslids and their time, is theoretical and deals with the first Premyslids and their time. The first rulers of the Přemyslid family and their relatives are described in detail. The times in which they lived and ruled are described, as well as various aspects of everyday life at the time. The second, practical part, called History at Play, is devoted to didactics and practical activities that will be used in teaching 4th and 7th grade primary school. The research and devising of didactic applications included, in addition to studying the literature, comparing textbook texts, attending listening sessions, consulting with colleagues and carrying out teaching practice. This process included the creation of the author's teaching cards as well as games and their practical testing during the author's teaching practice. This thesis includes the presentation of two basic games (2 variants of the first game and one variant of the second game) and other examples of activities that can be used...
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Jaromír Jágr in advertisements in years 2010-2012
Kvěch, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This bachelor's thesis named "Jaromir Jágr in advertisements in years 2010-2012" covers the use of a popular person in advertising that is so-called celebrity marketing. This thesis explains the grounds of this industry and its efficiency in advertising; mainly in connection with ice-hockey player J.J.'s growing activities in such area. In this thesis I am going to explain the meaning of celebrity marketing as a single and relatively new industry, reflect its history, and present but most of all its efficiency and alternative use. All the findings from the first part of this paper will be applied on particular advertisements which JJ starred in. Such campaigns will be evaluated based on the following criteria: efficiency too the brand as well as for the player himself. Furthermore, I will be looking for difference in particular campaigns throughout the years not only from efficiency point of view but also the quality compared to other ads of the era. Finally, I will evaluate the current celebrity marketing in the CR and abroad and will try to predict possible development in the upcoming years.
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