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Trade relations between EU and China
Neradová, Hana ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The European Union and China are two of the biggest driving forces of the world economy. The aim of this thesis is to analyse the EU-China trade relations, to describe the economic development, the actual economic situation and cooperation of both economies, to mention the market opportunities and also to characterize the trade relations between China and the Czech Republic.
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Marketing support of the Baby Well product
Zahradníková, Adéla ; Halík, Jaroslav (advisor)
This bachelor thesis examines a form of marketing communication, which is referred to as bellow-the-line (BTL). It's arranged chronologically according to the individual steps, which were taken in the course of the project. It observes the environment of an advertisement agency, which has the task of implementing a sales promotion for PG Corporation. This is client who functions in the children segment of the market with their brand Baby Well. Thus in the first part is a brief introduction of the PPD Services s.r.o. agency, which was responsible for the execution of the whole project. In the next part is described the analysis of the sales promotion. At first the assignment of the client is analyzed -- the so-called brief -- and its essentials. After that attention is turned to the production of a tour plan, composition of a budget and to a very important training of the hostess, with the client presence. In this part is described in detail the task of the hostesses and their equipment for the given promo action. In the conclusion of this thesis its' given goal is answered, which is to see if from an investment point of view it pays off for the client to continue this form of marketing communication with the client and if it's sensible to continue. Information for the whole bachelor thesis has been for the most part gathered from own experience and the documentations of the PPD Services s.r.o. advertisement agency. The author's consciousness about the given topic has also been raised by books, which are mentioned as sources of this bachelor thesis.
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Commercial policy of the European Union towards Israel
Kobliha, Pavel ; Antoš, Ondřej (advisor) ; Petrášek, František (referee)
This bachelor thesis is concerned with trading the European Union with Israel and Israel's foreign trade with the Czech Republic. The foreign Trade of the Czech Republic is among the Common commercial policy of the European Union. Therefore the first theoretical part is paid attention to her. The aim of the thesis is using the real numbers to analyze the reciprocal trade as well as the main commodities, which are involved in this trade. In the case of trade with the Czech Republic will also focus on the history of trade relations, which were not always idyllic. Much of the work is dedicated to investment and investment climate in Israel, where foreign direct investment plays an important role. In conclusion of thesis is outlined the likely evolution, which will take place in Israel.
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Foreign direct investment in the Czech - Taiwan relationship
Bareš, Josef ; Adamcová, Lenka (advisor) ; Knotková, Vladimíra (referee)
The paper deals with the role of FDI in a country's economic development. First the economic development and the role of FDI in this process is described for Czech Republic and Taiwan. Further, the relationships between the two countries and EU as a major international player are analyzed. Next a comparison of the economic development and FDI in both of the named countries is carried out. In the the mutual economic and FDI relationships between Czech Republic and Taiwan are analysed. These relationships are demosntrated on the case of taiwanese FDI in Czech Republic including the reasons which lead the investor's decisions.
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Mortgage and real estate investment
Kučera, Martin ; Křížek, Tomáš (advisor)
This bachelor work is concentrated on problems with mortgages, which are available on area of Czech Republic. The first part is focused on theoretical summary which includes characteristics, gaining conditions, possibilities of settings and other features of this specific bank product. The analytical part is divided into two chapters in which a fictional model subject will perform. In the first chapter there is monitored Czech mortgage market by selected banks and at the end of the chapter there will be chosen the most favourable mortgage for the subject according to selected parameters. There is also evaluated an importance of choice of these parameters. In the last chapter there will another model subject judge, how could be profitable to invest in real estate (a flat) with the mortgage support. The subject expects a rental income for given period and after that an income of selling this real estate. The purpose is to find out what the return on investments will be in selected regions according to given conditions.
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Foundation financial project
Kolářová, Radka ; Sieber, Martina (advisor) ; Získalová, Tereza (referee)
The aim of the thesis is to prepare a financial project for newly founded small bakery. The thesis will contain forms of founding the company and expected development of company's behaviour for first five years of its existence on the market. Finally I will make evaluation of my investment into this bakery.
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