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The influence of new internet concerns on transformation of the traditional publishing house in central Europe
Liška, Ondřej ; Štětka, Václav (advisor) ; Švelch, Jaroslav (referee)
The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.
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DOT.COM BUBBLE, CAUSES, CONSEQUENCES, PRESENT
Cakl, Martin ; Titze, Miroslav (advisor) ; Pfeifer, Lukáš (referee)
Topic of this thesis is crisis which has developed in year 2000. Thesis is divided into two main fractions and then into multiple sub chapters. First part is focused on theoretical basis on which thesis later develops. Second part analyzes causes and implications dot.com crisis had and finally uses the same analysis for current situation at internet market segment. Thesis argues that main causes of the bubble were analytics, speculation, monetary policy and overall positive environment towards investing into internet companies. Furthermore thesis implies, that there might be another bubble arising as internet companies, especially so called social media companies, have highly overvalued stock prices and thus might cause downfall upon eventual correction.
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