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Milos Zeman's first year as a president through the eyes of selected Czech weeklies
Havlová, Laura ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
The direct presidential election in the Czech Republic brought not only changes to the law, but also a new style of electoral campaigns and overall new view on the presidential function. Long before the election, the professional public as well as considerable part of the laic public were divided between its supporters and opponents. When Miloš Zeman was elected president, these opinions even sharpened, because he is a very strong personality reviving people's emotions. This bachelor's thesis aims to find out, whether the direct election and the personality of the president elected affect also media contents. Four Czech weeklies, Instinkt, Reflex, Respekt and Týden were chosen for the research. This thesis tracks the first year of Miloš Zeman in his presidential function. Moreover it traces the first presidential year of Václav Klaus, who held this position before Zeman, but was not elected in the direct election, and compares the media outputs. Compared is the number of the articles, their length, topic, emotional overtones, visual accompaniment, authors of the texts and also front pages where the presidents appeared. To provide complete information and broader context, there is also both personal and professional background of Miloš Zeman stated in the thesis and an introduction to the...
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The process of framing media content on the example of domestic violence
Homolková, Dana ; Vochocová, Lenka (advisor) ; Škodová, Markéta (referee)
The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...
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