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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Tools creating a positive image of the company LITEX Ltd.
 Jirgesová, Markéta ; Nový, Ivan (advisor) ; Kašparová, Eva (referee)
The aim of this thesis is to analyze corporate image of a selected company. The selected company is LITEX Ltd. The analysis of image of the company is based on the identification of elements,which creates corporate identity, and then finding out the image perceived by consumers on the Czech market. Another goal is to focus on brand awareness and overall evaluation of brand perception by consumers on the market. The brand LITEX is comparedwith the largest competitors within in this industry. The thesis is divided into two parts: theoretical and practical. The first part introduces the terms related to the company's image and in the second part is introduced LITEX Ltd. and analyzed its marketing and communication tools.
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Communication strategy of Severočeské doly a.s.
 Kohoutková, Kateřina ; Postler, Milan (advisor) ; Kozák, Rudolf (referee)
The aim of this thesis is to analyze existing communication of the company and, based on field research, evaluate the image of the company as perceived by inhabitants of surrounding villages. The other aim is to make a suggestion for optimization of communication strategy. Underlying aim of the thesis is to assess general function of Public Relations and CSR activities in the field, which is rather demanding in the view of the subject of its activity.
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