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Trade and investment cooperation between Czech Republic and The Republic of Korea, Case study on Hyundai Motor Manufacturing Czech Investment in Nošovice
Šára, Ondřej ; Jeníček, Vladimír (advisor) ; Zapletal, Petr (referee)
Over the last four decades, Korean Republic has transformed its economy from the world's poorest to the one of the top twenty most powerful economies in the world. It has become a very powerful player in the world trade and also a strong investment partner to many countries. One of these countries is Czech Republic, which has significantly deepened its mutual economic relationships in the last twenty years. The aim of this bachelor thesis is to analyse existing trade and investment cooperation with this strong asian economy and also of an example of the largest Korean investment in Czech Republic, Hyundai Motor Manufacturing Czech s.r.o. in Nošovice to evaluate pros and cons sides of this investment for Moravian - Silesian Region and our economy.
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The importance of South Korean investments in the Czech Republic and the Slovak Republic in the years 2004 - 2013 (an example of Hyundai Motor Company and Kia Motors)
Šebesta, Jan ; Ševčík, Miroslav (advisor) ; Miklánek, Tomáš (referee)
The goal of this thesis is to map of the profit and cost of foreign direct investments (FDI) of car producers Hyundai Motor Company in the Czech Republic and KIA Motors Corporation in Slovakia in years 2004 -- 2013. The theoretical part of the work is directed to description and research of approach to foreign direct investment as a means of development, impact on home economy and possible negatives. Among the most significant positives this exercise are the know-how, increased work productivity and improvement of trade balance. Disadvantages on the contrary can be two-speed economy, crowding-out effect, inflation or unjustified state support. The work also compares European investment policy and policy of investment incentives in legislative Framework of the Czech and Slovak Republic. The last part deals with the foreign direct investment of the Hyundai Company at Nošovice and the KIA Corporation at Žilina and their effect on the national economy using statistical analysis (profit, state support, jobs created etc.).
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Evaluation of Hyundai Motor Manufacturing Czech, s.r.o.
Jirsa, Prokop ; Kotáb, Jiří (advisor) ; Scholleová, Hana (referee)
The theme of this final thesis is an evaluation of a Hyundai Motor Manufacturing Czech, s.r.o company. The goal of this thesis is to determine the value of the company based on discounted free cash flow and discounted economic value added methods using only publicly available sources while respecting "going concern principle". The date of valuation is 1. 12. 2013. This thesis consists of two parts. The first part focuses on the evaluation methodology. The second part focuses on the company, its market and surroundings. It contains strategy and financial analysis of the company needed for the evaluation process. The evaluation process itself is afterwards analyzed and explained thoroughly.
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Hyundai Motor Manufacturing Czech and European market
Vítková, Barbora ; Müllerová, Františka (advisor) ; Vaněk, Petr (referee)
The diploma thesis has three main targets. To describe and give reasons why the firm Hyundai Motor Company entered the European market. To describe how sale and business network of company HMMC functions. To verify the success of HMMC's marketing strategy. Constantly increasing demand for cars Hyundai was the primary reason, why company HMC built subsidiary in Nošovice in Czech Republic. The decision about establishment of subsidiary HMMC was made in 2005 and production was begun at the end of year 2008. The company HMMC doesn't create distributional politics but it is important and necessary part of distribution chain. The distributional politics is formed in Soul by parent company. Then it is gradually delegated to regional offices, distributors and dealers. Finally the success of HMMC's marketing strategy was verified via questionnaire survey. This research was realized among dealers in Moravian-Silesian region. It was found out, that Czech customers buy cars Hyundai more, because HMMC's marketing strategy supports Czech traditional symbols and attributes in its advertisement. However it was not confirmed, if Czech customers reacted positively or negatively to Czech national symbols in advertisement of firm Hyundai.
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