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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Proposal of Changes of Marketing Activities in a Selected Company Focused at Promoting Further Education Options
 Šatníková, Zuzana ; Kroulík, Tomáš (referee) ; Kruntorádová, Markéta (advisor)
This Master’s thesis focuses on promoting of specialization Mechanic of plastic machinery at The Secondary Vocational School in Svitavy with the support of REHAU, s.r.o. in order to obtain more candidates for this specialization. Suggestions are made based on financial analysis and implemented marketing research. Changes of communication activities, improvements of product of school and modification of personnel information system for SVS Svitavy a company REHAU, s.r.o. are proposed.
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