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The impact of international linkages on the behaviour of environmental non-governmental organisations
Suchá, Magdaléna ; Weiss, Tomáš (advisor) ; Tomalová, Eliška (referee)
Master's Thesis Magdaléna Suchá Summer 2021/2022 Abstract The growing number of NGOs has also resulted in the growing interest of academics in them. However, the available literature on NGOs suffers from several weaknesses. For example, researchers do not substantially reflect the influence of international linkages on organizational behavior. The theory of sociological institutionalism, which is the theoretical framework of this thesis, assumes that through contacts and the influence of exposure to international structures, the institution changes and with it its behavior. The aim of this thesis is therefore to find an answer to the question of whether it is indeed the different degrees of institutionalization of organizations that manifest themselves externally in different behavior. The answer to the question is sought through an analysis of the behavior of two differently internationally institutionalized NGOs linked by their subject of interest - the environment. The first organization is the Greenpeace Czech Republic, the Czech branch of the international NGO, while the second NGO is Hnutí DUHA, which has its roots purely in the Czech Republic. The first part of the thesis introduces the theory of new institutionalism with a focus on its concrete form - sociological institutionalism, followed by a...
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The comparison of communications of Hnutí DUHA and Greenpeace ČR on Facebook
Honc, Martin ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
The main topic of this bachelor's thesis is the communication of environmental non-profit organizations Hnutí DUHA and Greenpeace Česká republika on a social site Facebook. This thesis focuses on the current online activities of those organizations and analyses their communication with their supporters on Facebook. The goal of this thesis is to analyse the usage of a social site by environmental non-profit organizations and find out, if it is a suitable tool for their promotion and communication with their supporters in the internet environment. The methods used for this thesis goal fulfilment are content and comparative analysis of chosen campaigns #vyzvaprojiretin (Greenpeace Česká republika) and #chcidivocinu (Hnutí DUHA). Those campaigns were chosen because they are both regional campaigns thus are suitable of communication of both organizations. Content and comparative analysis were carried out on the theoretical basics set in the theoretical part. The analysis par is based on the content analysis of Facebook communication of chosen environmental organizations and on interviews with coordinators of chosen campaigns. Those interviews provided important information and data, which were used in the campaings analysis.
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Rainbow Movement?s knowledge interests
Rolcová, Lenka ; Novák, Arnošt (advisor) ; Slačálek, Ondřej (referee)
(English) The thesis deals with the knowledge interests and identity of environmental non governmental organization Hnuti Duha (Rainbow Movement). The aim is to identify the ideological concepts, values and interests represented by Rainbow Movement, by using cognitive approach to social movements. In addition, my goal is to thematize cognitive approach to social movements in the Czech Republic. I believe that it offers a valuable perspective for studying social movements, organizations and the civic sector. In the first part, I compiled the theoretical basis. I first concerned with the issues of civil society and NGOs, and then I introduced the cognitive approach and aspects of the environmental movement. In the practical section, I applied the cognitive approach to the analysis of the identity of the NGO Rainbow Movement. I used a qualitative research strategy - an analysis of interviews with employees of the Rainbow Movement. I described the motivation and basic dimensions of knowledge interests (cosmological, technological, organisational) of the Rainbow Movement. I tried to involve the current focus of the organization to influence political processes and to spread a positive vision that is perceived as a positive reform within a democratic society in order to move towards greater discretion...
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