|
|
Crowdfunding and its use for a specific business plan
HÜTTNER, Martin
The thesis deals with the design of a crowdfunding campaign for the business plan of a planned company Motýlkárna producing original wooden bow ties. The thesis is based on the study and comparison of Czech and foreign literature related to the topic of crowdfunding and is divided into two parts - theoretical, where the concept of crowdfunding itself is introduced, its history is outlined and specific types, subjects, functions and phases are specified . Then, in the practical part, the actual business plan is described and a financial plan is drawn up for the first year of the company's operation, for which a crowdfunding campaign is then designed in detail, including all the necessary steps during each phase. The specific campaign design is based on the analysis of successful projects implemented in the past, recommendations published by the Hithit platform and interviews with its moderators and authors of successful projects. The potential for the implementation of the proposed campaign is assessed in the last part of the thesis in the context of feedback from the director and chief advisor of the chosen Hithit platform, which is then used to create a SWOT analysis of the project.
|
|
|
Možnosti využití crowdfoundingu při financování veřejně prospěšných projektů v ČR
Hazuková, Miroslava
Hazuková, M. The possibilities of using crowdfunding to finance public projects in the Czech Republic. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with the possibilities of using crowdfunding as an alternative source to finance public goods and projects. It discusses benefits, pro-blems and risks of this form of financing. Furthermore, the thesis examines pro-jects with public interest at two crowdfunding platforms, the Czech HitHit and the American Indiegogo. First of all, the gathered data is subjected to a quantitative analysis aimed at evaluating elements of a project with public interest that may most affect its success. The main part of this thesis is based on a logit model, which was used to evaluate factors leading to the most successful campaign with public interest. The conclusion discusses the potential for financing public and public be-nefit projects in the Czech Republic in the form of civic crowdfunding, and provides a summary of advantages and disadvantages of this way of financing. In addition, recommendations are formulated for the public sector on how to set key factors to make the campaign successful.
|
|
|
Možnosti využití odměnového crowdfundingu při financování start-upů v ČR
Brossová, Nikola
The aim of bachelor thesis is evaluate possibility reward crowdfunding for start-up projects in Czech republic. The bachelor thesis determinated key factors of success for all typer of campaign and for start-up campaign. The first chapter describes crowdfunding in theory. There are described types of crowdfunding, advantages and disadvatages of crowdfunding and there are described factors of success. Next chapter describes crowdfunding in the world and reward crowdfunding in Czech republic. We can determinate key factors, this study is in practical part of the thesis. Czech portals Hithit and Starter are sources of data for practical part. Test results are discussed. Key factors from practical study are compared with factors in theory.
|
|
|
Crowdfunding a jeho potenciál v EU a ČR
Dvořáková, Pavla
This diploma thesis deals with the development and potential of crowdfunding in the European Union and the Czech Republic. The thesis examines the structure of campaigns published on two crowdfunding portals - Kickstarter and HitHit. The main part is making of a logit model, which result is evaluation of the factors that influence the success of the campaigns. The examined factors include the number of supporters, the category to which the campaign is assigned, or the target amount. The main aim of this thesis is evaluation of the potential of crowdfunding in the Czech Republic and the European Union. The thesis also deals with evaluati-on of successful crowdfunding campaigns. At the end of the thesis there are evaluated success factors, such as a dance category or projects originating by initiators from the Great Britain. There are also discussed some risks which are associated with this type of financing and may threaten future development of crowdfunding in the European Union, such as Brexit.
|
|
|
An analysis of crowdfunding in the Czech Republic, the Slovak Republic and the United States in the example of comparing similar types of campaigns.
Slúka, Aleš ; Svobodová, Ivana (advisor) ; Zimmermann, Pavel (referee)
This bachelor thesis deals with the exploring the business of crowdfunding, a relatively new way of financing using modern technology. The motivation of potentional investors or people needing investment to employ this method of funding is also discussed, comparing the course of specific similar campaigns in the countries named above, and the influence of the general campaign success. The theoretical part of the thesis defines crowdfunding its types, properties and the technological environment in which it currently operates. Selected crowdfunding platforms are also described, along with, the specifications that significantly impact, the structure of customers and investors. The practical component of the thesis deals with the comparison of the reward-based crowdfunding in the Czech Republic, the Slovak Republic and the USA. The survey was conducted on the basis of the statistical analysis of the collected data, along with a questionnaire aimed at deducing the opinions of the public in relation to crowdfunding. The conclusion of this work is devoted to the formulation of knowledge gained from the empirical part of the work applicable to the local environment.
|
|
|
Using the tools of marketing comunication for crowdfunding campaine od association ArtproProstor
Strnadová, Anna ; Pešek, Ondřej (advisor) ; Hucková, Barbara (referee)
Nowadays crowdfunding is a new phenomenon for gaining funds. Many organizations, even individuals use it for their new, creative and innovative ideas. This thesis describes concrete crowdfunding campaign Let´s make the old spa live again of association ArtproProstor. The aime of the thesis is to determine, which instruments of marketing communication are the most effective for succesfull crowdfunding campaine finishing. The thesis also serve as an inspiring for those who decided to use type of funding. They can find here recommendation for successful campaine.
|
guest ::
