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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Financial and strategic analysis of the Hamé ltd.
 Pustinová, Tereza ; Staňková, Anna (advisor) ; Marek, Petr (referee)
The aim of thesis rest on an elaborating financial and strategic analysis of the Hamé ltd. in the time period from 2010 to 2015. The thesis is divided into two parts. The first methodical part contains a definition of the subject and the importance of financial and strategic analysis. In the part of financial analysis its resources and users are concretized and the methodology of the indicators of the financial analysis are described. Strategic analysis is divided to external and internal analysis. In the second practical part the methods are applied to the company Hamé and the individual results are presented and evaluated.
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Analysis of the marketing environment of the Republic of Kazakhstan for selected elements of the strategy HAMÉ Ltd.
 Fazylov, Yernar ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The main aim of this Thesis is to find out if specific elements in international buisness strategy of HAMÉ Ltd. are suitable for marketing enviroment of the country, which belongs to the sphere of influience of HAMÉ Ltd. This country is Republic of Kazakhstan. Metodology for analysis was taken from specialised literature. It consists of classification of individual elements of marketing enviroment, methods for studying the marketing enviroment, searching for inconsistencies in business strategy and using obtained data in its correction. Analysis itself was divided to three stages. At the first stage marketing environment of Republic of Kazakhstan was characterized, at the second stage trade operations of HAMÉ Ltd. on the specified market are described, at the third stage PEST and SWOT analzses were carried out, obtained results were used in creating of assessment of the suitability of the business strategy in the market conditions of the Republic of Kazakhstan. Entire data gathered during analysis were used in developing of necessary steps for increasing of the total electivity of business strategy of HAMÉ Ltd. on the market of the Republic of Kazakhstan. Key words:
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