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Mt 21.1-9 pericope exegesis using intertextual perspective and reception theory
Konupková, Kateřina ; Lukeš, Jiří (advisor) ; Beneš, Jiří (referee)
The bachelor's thesis deals with the issue of intertextuality in the context of biblical studies, specifically focusing on the exegesis of the passage Matthew 21:1-9. It consists of two main parts. The first part describes the term "intertextuality" itself, its origin, various interpretations by different authors, and its application in biblical studies. The issue of intertextuality is comparatively demonstrated using the presented types of intertextuality and their intricacies. Chapters 1 and 2 cover this part. The second part focuses on a specific exegesis of Matthew's passage 21:1-9. This part is described in Chapter 3. Through biblical exegesis, the intertextual relationships between the Old and New Testaments are outlined, utilizing specific biblical passages for this ad hoc purpose. My intention is to demonstrate through the interpretation of these biblical passages how the author of the Gospel of Matthew attempts to convince his readers about Jesus's messianism in a particular manner, employing afformentioned intertextual methods.
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Émile Benveniste and the role of sens
Krásová, Eva ; Bílek, Petr (advisor) ; Pešek, Ondřej Matthew (referee) ; Fulka, Josef (referee)
Eva Krásová: Émile Benveniste and the role of sens My thesis "Émile Benveniste and the role of sens" is a monographic study of the life work of Émile Benveniste (1902-1977) through the role that the concept of meaning (sens) takes in his thought. I adopt the methodology defined by K. Kœrner as "historiography of language sciences", and thus my perspective on Benveniste's work is mainly chronological and developmental. First part of the thesis concentrates on theoretical foundations of Benveniste's thought in the school of Paris (A. Meillet and M. Bréal), Prague (R. Jakobson and V. Skalička) and Copenhagen (texts around 1939). I point out the concept of language system in diachrony in A. Meillet's thinking and in Prague school and present a hypothesis about the role of Émile Bneveniste in their contact during the International congresses of linguists. This results into a description of the perspective of meaning as it was presented in Benveniste's 1962 lecture "Levels of linguistic analysis". Second part deals with Benveniste's concept linguistics of discours. First chapter explains the main concepts of Benveniste's theory of language: semiotics and semantics or the semiotical and the semantical (le/la sémiotique, sémantique), enunciation (énonciation), appropriation (appropriation) and the theory...
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Mythologies in Samsung galaxy note advertising campaogn
Kecerová, Martina ; Šoltys, Otakar (advisor) ; Orban, Karol (referee)
This diploma thesis discusses modern myths that appear in the selected audiovisual commercials. The commercials are part of the advertising campaign for a Galaxy Note 3 device produced by Samsung Company. The campaign was launched in the fall of 2013 and continued through the spring 2014. As Samsung is also one of the official partners of the Winter Olympic Games in Sochi, some of the analyzed content is dedicated to the relationship between the two. Semiotics and marketing communication provide a broad theoretical framework for the later semiotic analysis. The chapter on semiotics discusses the modern perspective on the sign theory, offering Ferdinand de Saussure's and Charles Sanders Peirce's points of view. The main focus of the thesis is, however, on the process of the so-called secondary signification and modern myths creation introduced by Roland Barthes in his Mythologies. The marketing communication chapter then introduces several theoretical starting points in the field, various marketing models, and the communication mix with the focus on advertising, its components and potential psychological effects. In the final part, selected commercials are introduced along with the plot description and a semiotic analysis of the environment, characters, individual elements, images, colors and the...
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Reception of the work of Ferdinand de Saussure in the literary criticism of the Prague linguistic circle.
PROCHÁZKOVÁ, Iveta
This bachelor thesis called Reception of the work of Ferdinand de Saussure in the literary criticism of the Prague linguistic circle deals with F. de Saussure's basic linguistic thesis and their acceptance in Prague linguistic circle. The thesis is divided into two parts: the first one explains the most important terms of F. de Saussure, the second one focuses on searching these terms in works of Roman Jakobson and Jan Mukařovský. The aim of this bachelor thesis is an analysis of the attitudes of R. Jakobson and J. Mukařovský to F. de Saussure's text - Course in General Linguistics - particularly in connection with application of some thesis to work of art.
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