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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The EYE - A Look at the Present as a pioneer of private television documentary production in the early 90s in Czech Republic
 Tichá, Jolana ; Štoll, Martin (advisor) ; Křemen, Pavel (referee)
The bachelor thesis deals with the origins of private business in the production of TV documentary movies, as an example of FEBIO and its first TV documentary series The EYE - A Look at the Present. The bachelor thesis, using the information gained from a personal interview with a close colleague of the company founder, brings to light the circumstances in which private production film and television companies were established in Czech Republic. In this context, the thesis describes the emerging cooperation between the public broadcasting and the commercial sector. It analyses the first series of The EYE - A Look at the Present, which was broadcast by the Czech Television during the period 1992-1996. The analysis focuses on ten movies and examines them regards to the relationship between the subject and the director of the movie, the persons performing in the movie, the structure of the document and the identification of the so-called key situation that most characterizes the author's approach to the subject.
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Communication activities of the film festival Febiofest in 2012-2013
 Svobodová, Anežka ; Halada, Jan (advisor) ; Orban, Karol (referee)
The aim of this thesis is description and evaluation of communication activities of film festival Febiofest in years 2012-2013. This thesis includes information on the background of the whole festival, the Febio company and its director, Fero Fenič. Theoretical part focuses on the term marketing communication and marketing mix 4P. This is followed by definition of marketing communication in culture field and especially in the connection with film festival. Next part is focused on introduction of festivals communication activities and its market position. This part also includes view of the brand and its perception. There are also identified main competitors of this festival. The practical part is completed with evaluation of communication activities in years 2012 and 2013, focusing on trailers and posters. Thesis is finished with a few recommendations for festival communication. The ideas are based on detected information and could lead to increase of attendance and awarness of festival.
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