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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The European Market Segmentation with Respect to the Post-Productive Population
 Rudá, Eliška ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The first step of the hierarchical approach to the international market segmentation is described and demonstrated in this master's thesis. The theoretical part that covers the methodology, statistical background and secondary data sources is followed by the illustration of cluster analysis. The outcome is the division of thirty European countries into five segments with respect to the post-productive population. The formed segments are then characterised and interpreted. Their usability is shown in three challenges in the European Year of 2012, which is dedicated to Active Ageing.
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