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National Repository of Grey Literature

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	Marketing Strategy Proposal Mendlíková, Iva ; Rak, Tomáš (referee) ; Chalupský, Vladimír (advisor) Diplomová práce se zaměřuje na analýzu současné marketingové strategie společnosti Erasmus Life Lisboa. Specifikuje faktory jak vnitřního tak vnějšího okolí, které ji nejvíce ovlivňují. Na základě výsledků těchto analýz navrhuje změny v uplatnění marketingových přístupů Detailed record
	Marketing Strategy Proposal Mendlíková, Iva ; Rak, Tomáš (referee) ; Chalupský, Vladimír (advisor) Diplomová práce se zaměřuje na analýzu současné marketingové strategie společnosti Erasmus Life Lisboa. Specifikuje faktory jak vnitřního tak vnějšího okolí, které ji nejvíce ovlivňují. Na základě výsledků těchto analýz navrhuje změny v uplatnění marketingových přístupů Detailed record

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