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National Repository of Grey Literature

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Proposal for the IT Company's Expansion into the Slovak Forestry Information Systems Market Smrčka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor) This thesis is focused on proposing the suitable way of expansion of the Brno company HA-SOFT, s.r.o. to the Slovak forestry information systems market. The introduction is dealing with defining the problem, setting the goals and methodology of the thesis. The theoretical part is dealing with the problems background and the most important terms. Analytical part is focusing on the external and internal environment of the company towards the expansion of the company to the foreign market. In the proposing part there is own suggested design of the suitable way of expansion followed by evaluation, especially from an economical point of view. Detailed record

Assistance of Export promotion agency CzechTrade while entering Polish market Adamec, Tomáš ; Müllerová, Františka (advisor) ; Suchanek, Adam (referee) The purpose of this thesis is to describe the process of expanding of the Czech company to Polish market with assistance of Export promotion agency CzechTrade. Thesis is analysing the cooperation among the foreign office of the agency, headquarters and client. In the first chapter, the Polish market is described in terms of economical, legal and political features. The second chapter covers the history and introduction of the agency. In the end of the chapter two there are the most important services of the agency described. Third chapter is dealing with the teoretical backround of the cooperation between agency and client. The final chapter analyses the process of entering Polish market by two real companies. Detailed record

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