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Christmas in Children's Home
KOSTRHOUNOVÁ, Eliška
The bachelor thesis deals with Christmas in children's homes. The theoretical part introduces the children's homes in more detail and also takes into account the factors that influence the experience of a child who is placed in institutional care. It also describes the traditions, holidays and symbols that are part of Advent and Christmas in the Czech Republic. The research part was developed through semi-structured interviews with staff of children's homes. The aim was to find out the following: What specific traditions do children's homes observe? How does the staff communicate with the children about the existence of Christ Child? Is there increased contact with the family? Whether children go home for Christmas? What is the course of Christmas Eve? What organizations provide gifts to the orphanages? It appears that the teaching staff make an effort to ensure that the children are not deprived of anything during Advent and Christmas. In the children's homes, various traditions are observed, the homes are decorated and presents are brought, as in the most families, by Christ Child. The only difference is when the festive dinner takes place. Due to some children going home, Christmas is celebrated 2 times. Gifts to the orphanages are provided by many organizations, but also by individuals. The work is beneficial to a wide range of readers and offers a partially different perspective on the celebration of holidays that most people experience within the family circle.
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Building marketing advantage by using aroma marketing in the selected company in tourism
RAMBOVÁ, Kristýna
This bachelor thesis explores aroma marketing as an innovative approach to improve the marketing position and competitiveness of a tourism business. The thesis combines theoretical foundations which are then used in the practical part where the effects of cinnamon aroma through diffusers and coffee aroma are tested. A questionnaire survey and emotion analysis using FaceReader were used to assess guest reactions and the influence of scents on the perception of the environment. The purpose of this bachelor's thesis is to assess the benefits and effectiveness of aroma marketing and determine if it has a positive effect on the overall customer experience and ambiance. The results of this study provide valuable information for the business, contributing to creating a competitive advantage.
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Possibilities of using artificial intelligence in leisure activities for seniors
KOPPELOVÁ, Kateřina
This bachelor thesis deals with the use of artificial intelligence in the everyday life of seniors. It focuses on current applications of AI tools, identifies areas of application, and identifies possibilities for future developments. The thesis includes a research probe that examines seniors' interaction with the artificial intelligence communication tool Bing Copilot and explores how seniors perceive these tools and how they feel when using them. It highlights the importance of ethical considerations when using these tools and adapting their design to the needs and preferences of seniors. The paper also raises the question of developing new theories about human interaction with AI.
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Painting with music in Kinderganten
HOUSEROVÁ, Veronika
The bachelor's thesis examines the influence of music on the painting activity of children in kindergarten. The aim of the thesis is to investigate how cheerful and sad music affects children and their ability to transfer this music to paper. The theoretical part focuses on the characteristics of preschool age, experiential learning, listening to music and the meaning of colors. The practical part examines the musical and artistic expression of children with a number of experiential activities. Furthermore, it brings concrete procedures and suggestions for the inclusion of painting with serious music in teaching in kindergarten. Data collection methods were based on observation, interviews, reflection, video recordings and analysis of drawings. The main findings of the work analyzes the different reaction of children to a sad and cheerful composition.
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Support for caregivers in the home environment
NOVÁKOVÁ, Michaela
The bachelor's thesis deals with caregivers who take care of their loved ones. About your children, parents or partners. It shows what options caregivers have. The aim of the bachelor's thesis is understand the issues and the burden of caregivers in the home environment. The goal is to find out what services caregivers use, or why they don´t use them. And what services would they possibly use. Whether these social services meet the needs of families. The research was done through semi-structured interviews with caregivers from the small town named Votice.
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,,Tiger world" in kindergarten
KUBÍČKOVÁ, Šárka
Bachelor thesis introduces communication method Tiger's world and its usage in kindergarten's environment. Theoretical part of the thesis is based on cognitive, emotional, and social development, communication, and child drawing development in preschool age. It also introduces concept of Communication types and communication method Tiger's world by its respective authors Kamila Kopsová and Petr Kops. Research objective was to find out how can we use Tiger's world method in kindergarten conditions. To fulfill this objective, research interviews were set up with four different lectors of Tiger's world method. Lectors introduced the method, its pros and cons and their own experience with children in preschool age. Interviews are backed by two brief output records created by the author of this thesis.
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Child and the loss
KOVÁCSOVÁ, Karolína
The bachelor thesis addresses the issue of loss in the lives of preschool-age children. The theoretical part primarily focuses on the cognitive and emotional understanding of loss during the preschool period of a child. In connection with this, the theoretical section examines the most common losses in the lives of children within the family and preschool context. Additionally, other significant losses that children may encounter during the preschool period are introduced. The goal of the research part is to map the attitudes and experiences of parents and educators in preschools related to the losses that children cope with during this period. This objective will be achieved through qualitative research using semi-structured interviews. The research section also includes proposed activities that can help children recognize their emotions and work with them, assisting them in coping with losses encountered not only in the preschool period.
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Marketing Management of a Company
Řičánek, Michal ; Plotěný, Karel (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.
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