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Digital Books Database
Janda, Jiří ; Očenášek, Pavel (referee) ; Květoňová, Šárka (advisor)
The aim of this work is to describe design, implementation and maintenance of an electronic book database. The presented work describes reasons for development of such system, technologies used to develop the application and function and user interface of system components. Following sections are focused on deployment, problems related to maintenance in production environment and experience gained from functioning of this application.
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Odeon Publishing House: Current Profile and Media Image
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
1 Abstract The main goal of this bachelor's thesis is to present Odeon, an important Czech publishing house. The first chapter covers the history of Odeon since its founding in the 1920s by Jan Fromek during a renaissance in the communist era to the problematic privatisation in the 1990s. The first chapter ends in 1999 when Bertelsmann bought Odeon's trademark. The next chapter describes Odeon in its current state. Nowadays Odeon publishes many different book genres; senior editor Jindřich Jůzl chracterises it as literary fiction. I present all four editions of Odeon: Světová knihovna (World's Library), Nobelova cena (Nobel's Prize), Česká řada (Czech Edition) and Knihovna klasiků (Classics Library) including various prominent writers and important books that Odeon holds the rights to. A description of marketing and public relations is also included. A discussion of literary reviews and readers' praise for the books of Odeon makes up most of the third chapter. Reception was usually positive and complimentary of Odeon's quality. The last chapter looks into the Czech book market, Odeon's position in Euromedia Group and I compare Odeon with its main competitors which according to Jindřich Jůzl are Argo, Host, Paseka, Kniha Zlín and Mladá fronta publishing houses. In this thesis I learned that Odeon is a...
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Digital Books Database
Janda, Jiří ; Očenášek, Pavel (referee) ; Květoňová, Šárka (advisor)
The aim of this work is to describe design, implementation and maintenance of an electronic book database. The presented work describes reasons for development of such system, technologies used to develop the application and function and user interface of system components. Following sections are focused on deployment, problems related to maintenance in production environment and experience gained from functioning of this application.
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