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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
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February 1948 and Organisation of Czechoslovak Sport
Okleštěk, Martin ; Míšková, Alena (advisor) ; Hnilica, Jiří (referee)
Work in February 1948 and the organization of the Czechoslovak sport unification with the situation in the Czechoslovak sport in 1945 -, 1957. During these years, the Czechoslovak Republic tumultuous political developments, which has translated well to the situation in Czechoslovakia physical education and sport. A major milestone occurred in 1952 when the death largest sports organization of the Czechoslovak Sokol and lead to the liquidation of the Organization, which referred to prvorepublikou democracy, which was in disfavor of the new political leaders of Czechoslovakia. The whole process of unification of Sport is finished in 1957, the establishment of the Czechoslovak Union of Physical Education and Sport, which had existed until recently.
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Communication of FC Dukla Prague in 2011-2014
Pštross, Pavel ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The paper analyzes the communication activities of the football club FK Dukla Praha in years 2011-2014. The reason for this limited period is the entrance of the club in the Premier League (2011) and the beginning of the data collection for evaluation (2014). The analysis is based on the theory of sports marketing, the structure specifically is derived from items in the marketing mix (product, price, place, promotion). Besides introducing the club through the history and philosophy, the theoretical part of an analysis consists of the psychological aspects of advertising and sport. The purpose of it is relevancy of the interpretation. The practical part is based on descriptive method; a list of all used communication channels, description of the activities of individual media, analysis of the formal aspects of communication and evaluation of the functionality of the site. The sources were the club's website, annual reports and club profiles on social networks. Analysis, among others, showed that FK Dukla Praha proactively communicates with its fans, the primarily channel being social networks, and adapts the language to that of the target group. Continual work with the fan club received positive ratings as well. Progressive approach, however, is not present in the appearance of web pages. There was...
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Identity of the football club FK Dukla Jižní Město Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine how it can be improved Methods: Qualitative research with unstructured interview with representatives of leaders, players and parents, analysis of competition. Results: There is large improvement in the identity of the football club FK Dukla Jižní Město in the last years, but there are still some segments, which can be more improved Keywords: dukla, football club, identity, unification, union, identification
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February 1948 and Organisation of Czechoslovak Sport
Okleštěk, Martin ; Míšková, Alena (advisor) ; Hnilica, Jiří (referee)
Work in February 1948 and the organization of the Czechoslovak sport unification with the situation in the Czechoslovak sport in 1945 -, 1957. During these years, the Czechoslovak Republic tumultuous political developments, which has translated well to the situation in Czechoslovakia physical education and sport. A major milestone occurred in 1952 when the death largest sports organization of the Czechoslovak Sokol and lead to the liquidation of the Organization, which referred to prvorepublikou democracy, which was in disfavor of the new political leaders of Czechoslovakia. The whole process of unification of Sport is finished in 1957, the establishment of the Czechoslovak Union of Physical Education and Sport, which had existed until recently.
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