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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Web Site Optimisation
 Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Detailed record
Web Site Optimisation
 Petrželka, Jiří ; Burget, Radek (referee) ; Eysselt, Miloš (advisor)
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Detailed record

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