|
| |
|
|
The Proposal for the Business Development Stratetegy of a Company Engaged in the Sale and Assembly of Sanitary Products
Šenkýř, Matěj ; MBA, David Matoušek, (referee) ; Bumberová, Veronika (advisor)
The master's thesis focuses on proposing the development of the current business strategy of a starting company dealing with the sale and installation of sanitary products in the Czech market. The theoretical part includes a literature review in the field of strategic management of the company, followed by selected analytical research methods used in the subsequent part of the thesis. The analytical section provides a practical approach to identifying gaps between the current setup of the starting company's elements and tactical activities and the owners' vision using GAP analysis, including an assessment of market attractiveness using Porter's Five Forces model and key factors of the general environment. The results of the conducted analyses are further summarized and elaborately analyzed using the SWOT method. Based on the criteria and in line with the vision, a suitable variant of the business strategy and changes leading to the achievement of the partners' vision and long-term success of the company in the market are selected in the proposal section. The proposed business strategy is elaborated to the level of action planning and budgeting for the proposed changes.
|
|
|
Entrepreneurial Intention of Business Development
Skácel, Petr ; Čechová, Lucie (referee) ; Solař, Jan (advisor)
This diploma thesis is focused on the present situation analyse of the company IVANA ČECHOVÁ. The begining part contains the characteristic of the analysed company and the theoretically resources. The practicall part is focused on the company problems and present situation analyse, from which the most significant lacks of business developement are determined. The improvement proposal represents the entrepreneurial intension of the company IVANA ČECHOVÁ. The examination of the entrepreneurial intension aimed at European funds is in this thesis mentioned too.
|
|
|
Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
|
|
|
Ecommerce Business
Elčknerová, Lenka ; Kocichová, Jana (referee) ; Němcová, Zuzana (advisor)
This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.
|
|
|
Development of Business Activities
Slanina, David ; Vintr, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.
|
|
|
Business Plan of Business development
Mayer, Daniel ; CSc, Jaromír Svoboda, (referee) ; Solař, Jan (advisor)
The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
|
|
|
Proposal of the Company Development
Matušková, Lucie ; Kornelly, Svatoslav (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is focused on a proposal of project for production company with effective use wood waste in Znojmo, and directly in Dřevotvar, production team Znojmo. The proposal react to current economic situation and to the spaces on the market in this branch. In bachelor thesis are evaluated correct process and methods for succesful implementation of project.
|
|
|
The Proposal to Strengthen Company Factors from the Perspective of Value Proposition and Customer Segments in Selected Company
Beránek, Jan ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the evaluation of factors of the selected company influencing its value offer in the current market environment. The first theoretical part describes the bases defining the relevant company factors, the process of strategic management, value offer and innovation including a description of selected analytical-research methods suitable for the analysis of the problematics. The second analytical part explores and analyzes the environment and factors of the company from which, based on the COP analysis, are selected company factors suitable for subsequent strengthening. The design part of the thesis already elaborates process for strengthening factors including concrete steps that will lead to the future development of the company.
|
|
| |
guest ::
