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National Repository of Grey Literature

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Usage marketing in development of Central Bohemia region Šímová, Václava ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee) This thesis deals with using marketing in development Of Central Bohemia region. In the thesis there will be explained the term local marketing, organization of Central Bohemia region (council, vestry,...) and documents focused on marketing. The main part of thesis will be about marketing instruments -- comunication, product, price, distribution and people -- their analysis, instructions for improvement and new impulses. Detailed record

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