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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Dionysian and Apollonian principles in videogames
 Vojtěch, Petr ; Chavalka, Jakub (advisor) ; Marek, Jakub (referee)
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Principles of Game Theory in Communication Processes
 Vaverka, Tomáš ; Dolanský, Pavel (advisor) ; Švelch, Jaroslav (referee)
This Bachelor thesis inquire into the theory of games and the use of its findings in communication processes. Play is a concept that is firmly embedded into the human culture and the impact of games can be observed throughout many human activities. The author of this thesis focuses on the influence that games have on communication with emphasis on marketing communication. He compares theoretical concepts set up in the twentieth century, addresses modern forms of games as well as the gamification phenomena. The output of this thesis is the employ of gathered findings in a case study of the Volkswagen social marketing campaign called The Fun Theory. Powered by TCPDF (www.tcpdf.org)
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A Human and a Game: Attempt to Interdisciplinary Preview
 ZACHOVAL, David
This thesis presents the interdisciplinary look at the phenomenon of the game and its importance in people's life. The first chapter is at beginning devoted to the problem of the general definition of the game. It deals with the psychological theories of origin game. The central part presents in detail three most important authors of the theory of games {--} J. Huizinga, E. Fink, R. Caillois and their piece. Thesis in the second part pursues the development of games in different periods of human history to the present. In the last charter, at the introduction, is a brief mention about animal's game and there is described the importance of a sense of the game in various periods of life.
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