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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Company CRM Concept and Implementation Project
 Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
Detailed record
Company CRM Concept and Implementation Project
 Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
Detailed record

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