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National Repository of Grey Literature

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	CRM System Proposal for KONZULTA Brno, a. s. Cihlářová, Kateřina ; Schwanzer, Roman (referee) ; Chlebovský, Vít (advisor) This thesis focuses on the problematics of CRM system solution for the public limited company KONZULTA Brno. It assesses the current condition and proposes effective solutions for the database systems for the company KONZULTA Brno, plc. Detailed record
	The Impact of the Implementation of CRM on SMEs profitability and growth in the Czech Republic Žák, Petr ; Procházka, Jan (advisor) ; Gapko, Petr (referee) Rapid development of online applications supporting the corporate activities causes that the CRM software is being implemented more and more. Firms are looking for the ways how to stay competitive and retain their own customers. This thesis deals with the influence of CRM implementation on the profitability and growth of SMEs in the Czech Republic. For its purpose it uses economic data from MagnusWeb database and data collected through online questionnaire. In the first part it offers theoretical summary of the concept of CRM and CRM implementation, including the critical factors for CRM success. In the second part it comments from theory point of view surprising results of the econometric analysis and possible reasons leading to such results. Detailed record
	CRM System Proposal for KONZULTA Brno, a. s. Cihlářová, Kateřina ; Schwanzer, Roman (referee) ; Chlebovský, Vít (advisor) This thesis focuses on the problematics of CRM system solution for the public limited company KONZULTA Brno. It assesses the current condition and proposes effective solutions for the database systems for the company KONZULTA Brno, plc. Detailed record

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