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Application of E-commerce
Matějíčková, Barbora ; Hajfler, Miroslav (referee) ; Dvořák, Jiří (advisor)
The thesis deals with the application of electronic trade, the e-shop creation methodology and initiating the first steps of this creation. Selected notions concerning the electronic trade and the functions the e-shop has to fulfill are defined. The thesis also describes the creation of an e-shop concerning a chosen company.
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The Analysis of the E-commerce Implementation in the Company
Barancová, Leona ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the company and marketing possibilities on the Internet for that company.
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Business Model Dynamics in Business-to-Business Environment
Krmela, Aleš
Purpose of the article: The purpose of this article is to contribute towards a clarification of the emerging term of the dynamic business model, with focus on the business-to-business environment. The business model dynamics are confronted both with the static view, and with business model innovation. Methodology/methods: Secondary research has been conducted. Scientific aim: The article aims to help filling the gap in ambiguous understanding and interpretation of the term “Business model dynamics”. Findings and conclusions: A dynamic business model is an abstract construct formed by components and their synapses that change over time due to both external and internal forces, thus creating new synapses and synergies supporting adaptation to the changing ecosystem. The business model dynamics in the business-to-business environment are frequently of rather an incremental and slower nature. The phenomenon is caused particularly by the role a focal firm plays in the supply chain, by the resistance of its down-stream customers and by the customer of customers, to change. Research limitations: Due to the ambiguity of the term business model, increasing popularity of the subject and an enormous number of published scholarly articles dealing with the topic of business models, a risk exists that not every relevant source has been included in the review. Practical Implications: The firm’s capability to adapt its existing business model can be impacted by organisational rigidity. However, in reaction to a changing business environment, customer preferences and pressure from multiple stakeholders, firms need to adapt their value proposition, search for new, original ways of value creation, thus satisfying explicit or latent customer needs. Originality/Value: The article draws widely from the recently published scholarly literature on the business model subject. The main contribution of the article is a systemisation of fragmented views on the dynamic aspects of the business model, precision of the term itself and its distinction from the static view.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Application of E-commerce
Matějíčková, Barbora ; Hajfler, Miroslav (referee) ; Dvořák, Jiří (advisor)
The thesis deals with the application of electronic trade, the e-shop creation methodology and initiating the first steps of this creation. Selected notions concerning the electronic trade and the functions the e-shop has to fulfill are defined. The thesis also describes the creation of an e-shop concerning a chosen company.
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The Analysis of the E-commerce Implementation in the Company
Barancová, Leona ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the company and marketing possibilities on the Internet for that company.
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Entering new markets of Agel Ltd.
Kučera, Dušan ; Zamykalová, Miroslava (advisor) ; Daňková, Terezie (referee)
This bachelor thesis is concentrated on two companies, namely Agel Ltd. and Martek Medical Ltd. Those two companies operate in the field of provision of health care in central Europe. Theoretical part is focused on the basis of purchasing process and characteristics of business-to-business market in comparison with business-to-customer market. Practical part consists of a case study of the purchasing process in Martek Medical Ltd., seeking out potentional producers of a material for inteventional radiology in the USA. One part of the practical section is also direct contact with the producers already sought out and collection of information they provide.
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B2B trade specifics in terms of Czech Republic
Remsha, Siarhei ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis is dedicated to the problematic of B2B trade in terms of Czech Republic. The main goal is to define the structure of B2B trade, its analysis and comparison of the development in Czech Republic and in the rest of the world. Single chapters of the thesis enable to analyze the topic and reach the goals set in this thesis. The first chapter introduces the historical development of ICT, information and communication systems and the implementation of them in commerce. The current chapter will also get us familiar with the basic terminology and principles of B2B. The second chapter contains the description of B2B marketplaces as the main tool of B2B commerce. Special attention is dedicated to the principles of functioning, types and models of B2B marketplaces. Important part of this chapter makes the analysis of the barriers to the development of B2B markets and to entry of new companies to B2B commerce. The last chapter with tell us about the characteristics of Czech B2B environment, its development, obstacles to the development and legislation. The same chapter will provide us with the information about the most known Czech B2B portals and will give their analysis. This chapter also contains the description of local and European B2B development programs, which support B2B commerce and competitiveness in this field. In the conclusion we will evaluate the results and will provide the final characteristics of the topic. This thesis provides us with the detailed analysis of B2B market in general and in terms of Czech Republic together with development trends and obstacles to further development.
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Marketing research in B2B
Pipová, Jana ; Zamazalová, Marcela (advisor) ; Přibová, Marie (referee)
The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis are mentioned. The description of the researches course, its main summaries and the methodical edifications are not absent as well.
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