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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Recommendations on the Improvements for Marketing for the VMT Ecopack s.r.o.
 Nováková, Lucie ; Vlček, Radim (referee) ; Mráček, Pavel (advisor)
Bachelor’s thesis is oriented in industrial market area. I have tried to suggest some important measures to facilitate the improvement of marketing activities in VMT Ecopack company. In the first part I have explained the fundamental differences between B2C and B2B marketing, different communication with customers, targeting the market, customer relationship mananagement etc. In the subsequent parts I describe the VMT Ecopack company, it’s scope of business, organizational structure, funding indside the company and another important informations for the knowledge of matters. To conclude, in the last part of thesis I conducted a SWOT analysis on the company, market research and focused on methods of improvement with regard to sales support and communication with industrial customers.
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Business-to-business marketing of the Champs company
 Kasman, Tomáš ; Procházka, Jan (advisor) ; Rech, Miroslav (referee)
The work dissertates about the specifics of the business to business marketing with an application in the Champs company. The theoretical part is focused on the definition of main differences between marketing on the consumer market and on the business market. Extra attention is dedicated to the marketing mix. On the one side the practical part is trying to create an appropriate marketing conception for the possible collaboration between Champs company and mBank - retail banking BRE Bank SA in the sale of current accounts, saving accounts and credit cards and on the other side to analyze the marketing mix of the present partnership of the Champs company in the sale of Citibank`s credit cards.
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