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Cost of Equity as a Measuring Instrument of Risks during the Corporate Life Cycle
Konečný, Zdeněk ; Bartoš, Vojtěch (referee) ; Duspiva, Pavel (referee) ; Živělová, Iva (referee) ; Zinecker, Marek (advisor)
In this doctoral thesis is suggested the methodics for determination the risk structure depending on the corporate life cycle with considering the sector sensitivity to the economic cycle. The share of the operational and financial risk is calculated using the beta coefficient, in which the selected measuring quantities are included. The phases of the corporate life cycle are identified according to the quadrants of the Boston matrix and the sector sensitivity to the economic cycle is determined using the Spearman´s rank correlation coefficient describing the relation between the gross domestic product and sales of the sector. The methodics is applicable for both managers and investors.
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Analysis of the Selected Firm
Krejčík, Václav ; Veselý, Petr (referee) ; Hanušová, Helena (advisor)
This diploma thesis is concerned with a comprehensive analysis of ZETOR TRACTORS a.s. company. The main goal and mission of the analysis is to depict an actual stage of the company by some procedures and methods from the financial statements and the strategy and financial analysis, and on the basis of these analysises suggest some solutions and recommendations, which could be the subject matter towards improvement of the current situation in the future.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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Analýza vnitřního a vnějšího prostředí ve vybraném zemědělském podniku
ŘEZNÍK, Luboš
Agricultural businesses face many internal and external factors that significantly affect their business. Aspects such as management, marketing, internal and external environments are increasingly important for agricultural businesses in the Czech Republic. This thesis analyses the external environment of the company, including PEST analysis and Porter's five forces model. Both models are explored in detail including explanations of their main role and functionality within the given environment. Also explained is the Boston matrix to define the internal environment of the company. This thesis provides a SWOT analysis- techniques focused on the evaluation of internal and external factors influencing the organization's success. The practical part of this thesis will implement the theoretical aspects previously explored within a selected agricultural business of Central Bohemia. This thesis will explain and analyse the external and internal environment of the selected agriculture business. A general overview of the models will be defined and then implemented upon the agricultural business of Klučenice a.s.
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Cost of Equity as a Measuring Instrument of Risks during the Corporate Life Cycle
Konečný, Zdeněk ; Bartoš, Vojtěch (referee) ; Duspiva, Pavel (referee) ; Živělová, Iva (referee) ; Zinecker, Marek (advisor)
In this doctoral thesis is suggested the methodics for determination the risk structure depending on the corporate life cycle with considering the sector sensitivity to the economic cycle. The share of the operational and financial risk is calculated using the beta coefficient, in which the selected measuring quantities are included. The phases of the corporate life cycle are identified according to the quadrants of the Boston matrix and the sector sensitivity to the economic cycle is determined using the Spearman´s rank correlation coefficient describing the relation between the gross domestic product and sales of the sector. The methodics is applicable for both managers and investors.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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Analysis of the Selected Firm
Krejčík, Václav ; Veselý, Petr (referee) ; Hanušová, Helena (advisor)
This diploma thesis is concerned with a comprehensive analysis of ZETOR TRACTORS a.s. company. The main goal and mission of the analysis is to depict an actual stage of the company by some procedures and methods from the financial statements and the strategy and financial analysis, and on the basis of these analysises suggest some solutions and recommendations, which could be the subject matter towards improvement of the current situation in the future.
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Tourism product in tourism infocentre Jihlava
PŮŽOVÁ, Lucie
The scope of my work was to analyze the current tourist trade products in the tourist information centre and to carry out a research of demand and supply of the products of the tourist information centre. It was necessary to elaborate a situation analysis and an analysis of the tourist informational centre. In the situation analysis, it was important to elicit the position of the Vysočina Region and the city of Jihlava in the tourist trade, the visitor attractions and others. Another analysis was the Boston Matrix that demonstrates the product growth rate and the demand after the tourist information centre products. From the Boston Matrix, the importance of particular products and their current market situation was detected. For a wider obtaining of information about the tourist information centre, the SWOT Analysis was elaborated. From the SWOT Analysis, there result the inner (strong and weak points) and outer factors (opportunities and jeopardies) that influence the information centre. From the marketing research that was realized in the form of a questionnaire inquiry and was aimed at obtaining the information about tourists{\crq} satisfaction with the tourist information centre and with Jihlava, I learned that the most sought-after services of the tourist information centre was the sale of admission tickets and information about the town and its sights. The main aim of this dissertation was a proposition of some new types of products the visitors of Jihlava call for, which resulted from all the carried out analyses. The most importat part of the work was the questionnaire inquiry. The new products I proposed are a cycle track through the surroundings of Jihlava and a cyclemap.
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Tourism product in tourism infocentre in Třebíč
RŮŽIČKOVÁ, Žaneta
The main goal of this dissertation was to analyze and evaluate the tourist trade products of the tourist information centre KVIZ Třebíč and pursuant to this destination{\crq}s visitors{\crq} demand to propose a new tourist trade product apt for KVIZ Třebíč.Pursuant to the demand estimation and the analysis of the current situation of the tourist trade in this destination propose a new products. Then chose and elaborate one of them.
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