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3
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Strategic and financial analysis of the Barum Continental spol. s r.o. company
Barbořík, Jarmil
;
Dvořáček, Jiří
(advisor) ;
Boukal, Petr
(referee)
Práce hodnotí postavení podniku Barum Continental spol. s r.o. na trhu pneumatik pro osobní a nákladní vozidla, atraktivitu trhu a konkurenční sílu, a to za pomocí strategické a finanční analýzy. Posouzení bylo provedeno na základě různých metod, které by měly co nejlépe posoudit společnost Barum Continental spol. s r.o. a vyvodit patřičné závěry.
Detailed record
Analýza nástrojů marketingového mixu ve společnosti Barum Continental, spol. s.r.o.
Anderle, Jiří
;
Ezrová, Hana
(advisor)
Bakalářská práce obsahuje analýzu marketingového mixu ve společnosti Barum Continental spol. s.r.o.,následné zhodnocení efektivnosti marketingového mixu a zlepšovací návrhy problematických částí analyzovaného celku. Jedná se zejména o analýzu produktu společnosti,což jsou v drtivé většině pneumatiky pro osobní, nákladní a užitková vozidla, analýzu cenové strategie firmy, distribuční politiky a komunikačního mixu.
Detailed record
Strategic and financial analysis of the Barum Continental spol. s r.o. company
Barbořík, Jarmil Bc.
;
Dvořáček, Jiří
(advisor) ;
Boukal, Petr
(referee)
Práce hodnotí postavení podniku Barum Continental spol. s r.o. na trhu pneumatik pro osobní a nákladní vozidla, atraktivitu trhu a konkurenční sílu, a to za pomocí strategické a finanční analýzy. Posouzení bylo provedeno na základě různých metod, které by měly co nejlépe posoudit společnost Barum Continental spol. s r.o. a vyvodit patřičné závěry.
Detailed record
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