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Recognition and measurement of Business Intelligence effects
 Tůma, Martin ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
This thesis deals with recognition and measurement of Business Intelligence(BI) effects. The aim of this thesis is to create tables for potential effects in the variety of application areas. Tables will respect character of effects in order to serve BI vendor as a basis of marketing communication. BI effects and informatics effects will be defined. Followed by an introduction to possible ways of classification. BI market condition considering effects will be mentioned. After that tables will be designed. Selection of application areas, recognition and classification of effects are next steps. After these steps additional information such as assumption, description of achieving, proposal of quantification, unit or potential exteriorization of effect is filled in tables. Possibilities, limits and reasons for measuring effects will be mentioned. My contribution is creating and filling in tables of potential effects in the variety of BI application areas.
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