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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Audit of electronic shop websites
 Frank, Jiří ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This paper describes the basic methodology of the auditing of web sites and general principles that should be followed by each site. Methodologies focus on the evaluation of technical requirements and graphic design, as well as analysis of the aspects of SEO, traffic and performance. This proposed set of evaluation techniques is then practically applied in the audit of one particular online store and its main competitors. Conclusions and recommendations are drawn from the analysis and these are discussed in the final chapter. These recommendations should help improve the current state of trade. The main contribution of this work is in defining a comprehensive set of essential methodologies that can be effectively applied in practice.
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Audit of internet shop websites
 Heideker, Petr ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor work describes basic guidelines and rules, which should be followed by every successful internet shop. The aim of the work is to gather and record all the important criteria. According to the criteria is analysed specific internet shop and it's competitors on the market. The data are analyzed and according to that the appropriate conclusions are drawn. This work also describes important methods of advertising web pages and basics of web analytics for internet shops. The final part of the work is dedicated to suggestions on internet shop enhancement. These should bring new customers hand in hand with increasing shop's profit.
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