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Proposal of Business Strategy of SBU
Polúch, Eduard ; Dočkal, Emil (referee) ; Zich, Robert (advisor)
The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.
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Strategic analysis
Burešová, Barbora ; Krause, Josef (advisor) ; Radil, Zdeněk (referee)
This thesis aims to realize the strategic analysis of K Brewery, to disclose its strategic competitive advantage and its chances to succeed on a highly competitive beer market. Hence, the author analyzes global background and beer industry (external analysis) as well as identifies company's specific sources and abilities (internal analysis). Finally, the synthesis of findings of both analyses allows comparing company's strength and weaknesses with its potential threatens and opportunities.
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Strategic Analysis of Bonantrans Company
Janečková, Petra ; Dvořák, Jiří (advisor) ; Rýpar, Jan (referee)
The impementation of the Strategic Analysis of Bonatrans, a. s. is the main object of the Diploma Thesis. The firm is operating in the market as a supplier of the railway components. Due to the worldwide scope of activities of the firm, the Thesis is focused on the External analysis with the emphasis on the opportunities and threats seeking, arising from the increasing globalization, the high degree of international integration and the changes in the Railway Indusry Sector. The Thesis comprises The International Business Sector Analyis, Competitive Analysis and it takes into account the population growth, urbanization and the impact of climatic change and technological revolution. The practical part of the Thesis is fully based on the theoretical part. After determining the Business Factors of Success and Cmpetitive advantage the Strategic Recommendations for further development of the company are established.
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Business Plan
Plzák, Karel ; Kovář, František (advisor) ; Grácz, Viliam (referee)
This thesis formulates a business plan of established joint stock company that is dedicated to two very different business activities. The thesis consists of 5 parts - an introduction, theoretical and methodological part, the description of the analyzed company, application of selected methods, and the conclusion. The product portfolio is analyzed with a business plan of the company. By application of the business plan is implemented innovation and modernization of two principal activities. The results of application of the business plan are assessed in terms of financial analysis. Application of the business plan will help in solving main problems of the analyzed company - low profitability and high costs.
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Strategická analýza vzdělávací instituce
Marešová, Veronika ; Jakl, Martina L. (advisor) ; Křížek, Miroslav (referee)
Předmětem bakalářské práce je vnitřní a vnější analýza nově vznikající společnosti působící v oblasti jazykového vzdělávání a souvisejícího servisu. Teoretická část představuje základní aplikované modely a popisuje jejich klíčové techniky. Část praktická uvádí souhrnné zhodnocení a posudek situace společnosti. Závěrečná kapitola předkládá strategické cíle, firemní hodnoty a dílčí strategie podniku.
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