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What are Czech Readers Willing to Pay For: The Defining Aspects of Paid Content of the Deník N News Website
Havlík, Tomáš ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This diploma thesis examines the trend of subscription news content on the internet. It deals with the use of paywall as one of the possible future business models of media in the digital sphere in contrast to the advertising-based business models that dominate in the Czech Republic now. This phenomenon is explored on the example of the relatively new journal, Deník N. The theoretical part of this paper examines the transformation of the media industry in the world and in the Czech Republic and the challenges this transformation brings. Based on a comparison and analysis of a number of academic papers and examples from practice, this thesis examines the defining aspects of publishing news content on the internet and the possibilities of its monetization. Furthermore, this thesis presents a detailed profile of Deník N, with the help of public data and interviews with the management of its newsroom. This theoretical framework then provides the background for the following research methodology and its implementation. The practical part of this paper is a quantitative analysis of the content of Deník N in comparison with the digital news platform Aktuálně. This analysis deals with the specifics of paid content in comparison with content available for free, and it questions the added value of Deník N...
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Czech mass media and Security information Service: media perspective on the annual reports of the BIS
Primasová, Rachel ; Ludvík, Jan (advisor) ; Kučera, Tomáš (referee)
The diploma thesis Czech mass media and Security Information Service: media perspective of the annual report of BIS focuses on the image of the annual report published by the Security Information Service (often used acronym "BIS") in selected mass media: servers Parlamentni listy, Aktualne, and daily newspaper Lidove noviny. The author is looking to answer the research question Do Czech mass media present the annual report of the BIS differently? If yes, why? The author follows the hypothesis that Czech mass media contribute a different image of BIS. The reason for these contrasting opinions lies both in the internal and external factors, such as changes in ownership structures, other relationships with the BIS, or various attributes of readers. Firstly, the author describes existing literature, theory and its application, and methodology. Concerning media theory is explained and linked to the idea of social constructivism. At the example of selected foreign information services, the author highlights the Security Information Service and mass media relationship complexity. In the empirical part, the diploma thesis continues with applying quantitative content analysis in the selected time range of 1996-2019. The author explains the different media coverage, frequency of media communication, and various...
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