National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Image of trends in the field of aesthetic medicine in selected czech specialized magazines Estetika and Health and Beauty
Vodáková, Lucie ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee) ; Bednařík, Petr (referee)
Thesis "Presentation of trends in aesthetic medicine in selected specialized Czech magazines Estetika and Health & Beauty" deals with representation and media portrayal of female beauty and a current lifestyle to which more and more women adhere. It is a lifestyle in which body care plays a significant role. This paper analyzes trends in the two most famous Czech magazines devoted to aesthetic dermatology and plastic surgery - Estetika and Health & Beauty. The work aims to analyze these two magazines and find out how they portray these selected trends and which methods they most frequently use to persuade women to undergo surgery. It also tries to expound media representations of ideal beauty and the influence of the media on people. With regard to the objectives the work is divided into three parts: theoretical part, methodological part and empirically analytical part, or more precisely, the research part. The theoretical part comprises the conception of beauty in connection to human body. It examines the development of ideal beauty and the perception of the female body throughout the centuries. All of this is observed in regard to contemporary influence of media on people. It deals with social and medial constructions of reality and the possible influence of media on female self-esteem. The...
Nursing care in aesthetic medicine from clients´point of view
BLÁHOVÁ, Vanda
This bachelor thesis focuses on nursing care in aesthetic medicine, particularly on operations of augmentation and liposuction type, which are most demanded by clients. Aesthetic medicine has been a more and more demanded surgical field by women in recent years. Thanks to high demand among women various operation methods and techniques are being developed, aesthetic surgeons are professionals in their field, however nursing care is also indispensable in this sphere. Nursing care in aesthetic medicine is very important for successful course and result of an operation intervention. The theoretical part of the bachelor thesis deals with plastic and aesthetic surgery in general. A chapter on history and development of plastic and aesthetic surgery in the world as well as in the Czech Republic follows. As aesthetic surgery is also psychosurgery (it helps women gain their lost self-confidence in all the above instances), we can find a chapter on psychological aspects of aesthetic surgery here. We should also mention the chapter focused on information of clients undertaking an aesthetic operation, as information for clients is extremely important for provision of quality nursing care. Awareness of clients is linked with professional approach and communication with them. More than a half of the theoretical part of this thesis deals with the nursing care from long-term preoperative preparations including psychical preparation of a client via familiarization with and signature of the instructed agreement, to client's decision for an operation. The nursing care is also described in detail in the chapters dealing with augmentation and liposuction operation type. These chapters focus on admittance and discharge of a client to home care. Two goals were set for the bachelor thesis: 1: To examine perception of the nursing care by clients before and after augmentation and liposuction. 2: To find out whether the clients undertaking augmentation and liposuction are sufficiently informed on the course of the perioperative care. Three research questions were asked: 1: How do clients undertaking augmentation and liposuction perceive the nursing care? 2: In what spheres are the clients undertaking augmentation and liposuction informed? 3: What information do the clients undertaking augmentation and liposuction miss in the field of perioperative care? The empiric part of the thesis is processed by a qualitative method in the form of semi-structured interview and involved observation. The obtained results were categorized and then subcategorized.The involved observation results were entered in an observation sheet and subsequently evaluated. The research results show that clients undertaking a plastic and aesthetic operation are satisfied with the nursing care. The clients assessed the approach of nurses and communication positively. Nevertheless, privacy and intimacy of clients is not ensured properly during redressing. The awareness of clients in the sphere of preoperative preparation, postoperative care and nursing in domestic environment is sufficient, but there is always something to improve.All the clients are moreover informed in written by a so called informed agreement and a discharge report.The research has shown that the clients are poorly informed on compressive garments, which also emerged from both, the interviews with the clients and the involved observation of the nurses. The involved observation has also shown that nurses do not measure the dimensions for determination of the correct size of compressive garments with a tape, but they just estimate them visually. The bachelor thesis outlines the nursing care in aesthetic medicine, namely in augmentation and liposuction type operations. It focuses on the problems of postoperative compression garments. An informational brochure "Postoperative Compression Garments".
Analysis of the GHC Clinic Prague´s communication campaign in the reality show “Mladší o pár let II”
Váňová, Michaela ; Karlíček, Miroslav (advisor) ; Chytková, Zuzana (referee)
The Bachelor's thesis focuses on efficiency of the communication campaign in the Czech reality show "Mladší o pár let II". There were performed three analyses: analysis of the efficiency with the GHC Clinic Prague as a campaign sponsor, analysis of the campaign's efficiency according to the ratings of the reality show "Mladší o pár let II" and analysis of the clinic's target group based on quantitative research.

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