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Teaching Microsoft Office using multimedia
Jirák, Ondřej ; Rysová, Hana (advisor) ; Eva, Eva (referee)
The thesis Teaching Microsoft Office using multimedia assesses the possibilities of creating multimedia teaching materials for Microsoft Office software suite. The partial goals include publication on YouTube.com, creation of text support materials, analyzing the availability of educational video materials for Microsoft Office in Czech Republic and abroad, and theoretical analysis of software used in practical part. One of the most interesting results from theoretical part is the amount of online content that exists in video format. Currently it makes up more than 50% of the consumed content and by 2019 it should be up to 80%. Currently, the average user in Czech Republic spends almost 30 hours each month consuming content from YouTube. In the practical part, the author selected the methodology and correct hardware and software equipment for creation of video materials. It was also necessary to create screenplay to ensure the required quality of the final product. Finally, it was necessary to edit created materials in a nonlinear editing program. For this purpose, the author chose Adobe Premiere Pro 2015.1. Next step was to create the appropriate YouTube channel called Abeceda Microsoft Office (Microsoft Office Alphabet) and upload video to it. After that, the author performed pilot tests on a sample of high school students.
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Kinetic typography: Technique development, trends and use in marketing communications
Kobzareva, Anastasia ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
This thesis is focused on kinetic typography, its development and the use in marketing communications. It also contains comparison of creating the text animation in Adobe After Effects, Apple Motion, Adobe Photoshop, Microsoft Power Point. The theoretical part provides the basics about kinetic typography technique, it history, trends and examples of use in the current marketing communication. In addition, it describes the structure and workflow in After Effects software, which is selected as an effective tool for creating kinetic typography. Practical part is centered on a comparison of Adobe After Effects, Apple Motion, Adobe Photoshop and Microsoft Power Point according to the criteria of efficiency making text animation in the selected software and also considering economic aspects. Based on the analysis, result presents which programs are the best suitable for work with kinetic typography. The thesis will provide an overview of current trends and types of kinetic typography and suggest the selection of program for its effective practical performance.
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Using After Effects for company communication
Plajerová, Pavlína ; Krist, Antonín (advisor) ; Adamec, Jiří (referee)
Thesis is centered on the ways of using Adobe After Effects for the purposes of marketing communication. The aim of the thesis is the presentation of Adobe After Effects tools and animation techniques used for marketing communication. In theoretical part all elements of corporate identity are defined. Corporate identity is the basis for the company communication with costumers, consumers and other companies. New trends of marketing communication are mentioned too. In practical part the most useful tools of Adobe After Effects for making commercials are described. Using key frames and Puppet Pin Tool for animating objects are described at the end of the thesis via an animated commercial for Center of Physical Education and Sport.
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Visual styles of music videos and using Adobe After Effects for their postproduction
Línková, Johana ; Krist, Antonín (advisor) ; Bubeníček, Jan (referee)
This thesis is focused on visual styles of music videos and their postproduction in Adobe After Effects. The aim of this thesis is to identify how different styles of computer graphics can be used in music videos. This was obtained by analyzing variety of music videos which resulted in forming 6 categories. Most suitable tools of Adobe After Effects are suggested within each cathegory. Plan of comparative methodology for these categories is also a part of this thesis. Thanks to suggested tools, thesis can be used as an inspirational guide or catalogue for amateurs or students interested in computer graphics and music videos. Thesis will also provide an overview of current trends and possibilities of using computer graphics in music v ideos.
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