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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Theoretical discourse on metrics of public relations measurement and their acceptance in Czech practice
 Weiss, Tomáš ; Hejlová, Denisa (advisor) ; Klimeš, David (referee)
The diploma thesis is aimed at processing the issue of measuring the effectiveness of public relations (PR) in Czech practice. The concept of the thesis includes theoretical bases, modern trends in the field and description of the current state of measuring PR results in Czech practice. First, theoretical models of communication evaluation and their complicated acceptance are described. Second, the main milestones in measuring PR efficiency are defined with an emphasis on the Barcelona Principles, their updated version from London in 2015 and modern tools published by leading organizations from the field - AMEC and ICCO. All these topics are described in relation to the long-term struggle of the whole industry against rejected AVE metrics. The information for theoretical bases of the thesis were drawn from academic titles of leading foreign and Czech experts, as well as secondary online sources. The primary sources for the analysis itself were competition applications and also additional personal interviews with leading Czech PR experts. The regular AMEC and ICCO reports, and especially qualitative content analysis of Alžběta Fridrichová from ADison agency in 2017 were presented as the main theoretical bases of own empirical analysis. Its main objective is to evaluate the current state of Czech...
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Development of high-speed rail transport in Spain
 Fujdlová, Simona ; Zelený, Lubomír (advisor) ; Hrabaň, Adam (referee)
This thesis describes the position of rail transport in Spain and focuses mainly on the current development of high-speed rail transport. Attention is paid to the AVE system, which is operated by the newly built infrastructure, but also to the other high-speed trains to run on conventional lines with Iberian gauge. The aim is to highlight the progress achieved in this area, capture a network built and planned high-speed lines, the transition to neighboring states and the process of integration of Spain into the Trans-European transport networks. In analyzing the tariff policy, the paper deals with basic and preferential tariffs applied by Renfe Operadora in the sphere of high-speed long-distance passenger trains.
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