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Valuation of tangible fixed assets of Škoda Auto, a.s.
Hozák, Marek ; Jurek, Martin (advisor) ; Čajka, Radek (referee)
The aim of the thesis is to describe the life-cycle of tangible fixed assets theoretically in the first part of the thesis, practically in the second part. The practical part describes tangible fixed assest from the view of Škoda Auto a.s. To characterize the approach of Škoda Auto a.s. to International Financial Reporting Standards and to evaluate the process of calculating the technical condition of tangible fixed assets belong to aims of this thesis as well.
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Evaluation of CSR activities of chosen companies
Venos, Kamil ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
This diploma thesis deals with a corporate social responsibility. The aim of the thesis is evaluation of CSR activities of two chosen companies. Theoretical part begins with the subject of corporate social responsibility, historical evolution of the term and modern definitions. Following that there is a description of the main three pillars of CSR, standards and methods, how is the CSR evaluated. Practical part is divided into 5 main chapters. The first one is a methodology of exploration, then evaluation of CSR activities of company ŠKODA AUTO, a.s. incl. questionnaire for employees. Evaluation of CSR activities of company Toyota Peugeot Citroen Automobile Czech s.r.o. is in the third chapter of the practical part. Following that there is a final evaluation of CSR activities for both companies for the three main pillars of CSR, evaluation of the questionnaire and recommendations from the author. Summary of the thesis is in conclusion of this work.
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Valuation of company SKODA AUTO, a. s.
Opletalová, Milena ; Scholleová, Hana (advisor) ; Habrnal, Marek (referee)
The purpose of my diploma thesis is to figure out the value of company SKODA AUTO, a. s. for the large foreign investor. The valuation will be carried out using DCF entity method, MVA method and market comparable approach by method of comparable companies. Valuation will be made to 30 9th 2013. This thesis is able to serves for the broader professional community for evaluating of the effectiveness of managing of one of the strategic Czech companies by the large foreign investor. The valuation contains financial and market analysis of the company, financial plan and value drivers of SKODA AUTO a. s.
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Portfolio optimalization of ŠKODA AUTO family cars
Koláčná, Kateřina ; Lhotáková, Markéta (advisor) ; Chlup, Petr (referee)
The first chapter presents SKODA AUTO a.s. The second chapter deals with the theorethical background of automotive industry. Then the thesis deals with intersection with customer needs and car market in CR. The fourth chapter deals with introduction of czech car market. Fifth chapter: there is provided analysis of performance of czech family car market. Final part of thesis deals with recomendation how to rearrange the product portfolio.
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Valuation of the Škoda Auto, a.s.
Rožánek, Lukáš ; Scholleová, Hana (advisor) ; Kotáb, Jiří (referee)
The thesis deals with the valuation of the Škoda Auto, a.s. The estimated value of the company refers to December 31, 2012. Financial analysis of the company, analysis of the macroeconomic environment and industry analysis are applied in the process of valuation. The yield method of discounted free cash flow to the firm is applied for the company valuation. After delivery of the statement of the enterprise value the attention is focused on the analysis of the major factors that affect the resulting value of the company to December 31, 2012. The effects of individual factors are based on sensitivity analysis. Suggestions resulting in increase of the enterprise value in the future are presented.
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Current trends in the automotive industry after the global economic crisis, focusing on the car maker Škoda Auto, a.s.
Kikinčuk, Tomáš ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The main aim of this Master's thesis is to describe global economic crisis and analyze it's impacts on these car powers -- USA, Germany, Japan and the Czech republic. The Master thesis includes analysis of current trends in the automotive industry -- alternative powertrains, emerging markets, new car segments or cooperation on the joint venture basis. The situation in the czech automotive industry is described focusing on the czech largest car maker Škoda Auto, a.s. One of the aims of this thesis is to point out, if the car maker Škoda Auto came out from the global crisis stronger or weaker and what about facing of Škoda to the current challenges in the automotive industry.
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Green marketing - application to the automotive industry
Klimek, Dušan ; Zamazalová, Marcela (advisor) ; Skokanová, Dagmar (referee)
My bachelor work deals with the question of the Green marketing and its exposure to the people of different sex, age, education and professions as the recepients of media campaigns. Specifficaly, it concerns with campaigns promoting the so-called green (and therefore economic) cars. This work therefore aims to study the promotion of such products automotive industry and also a sense that advertising, this means if this advertisement is viewed positevely and subsequently at least partially rewarded response in terms of buying a car. The theoretical part is aimed more broadly at the noation of Green marketing and subsequent application to the automobile industry, then the practical interprets the achievements of my own research and other acquired data and knowledge obtained from a concrete car producer.
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The Role of Accounting Information in the Management of Financial Performance
Halíř, Zbyněk ; Král, Bohumil (advisor) ; Brabec, Miroslav (referee)
This thesis is concerned with an evaluation of a role of financial and managerial accounting in the management of financial performance. From the range of criterions, that indicate the development of performance, the profit was chosen. The basic approach of the thesis is the concept of financial performance in the U.S. Generally Accepted Accounting Principles (U.S. GAAP). The diction of U.S. GAAP is compared with the text of International Accounting Standards / International Financial Reporting Standards (IAS / IFRS) and the Czech accounting legislation. In addition, the thesis deals with the concept of financial performance and its role in the performance management system. In conclusion, the theoretical background is confronted with its practical application. The comparison is made with the assistance of the example of financial performance management in the company Škoda Auto, a.s.
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Common Consolidated Corporate Taxe Base (CCCTB) and the impacts on the Czech republic
Prošková, Radmila ; Vítek, Leoš (advisor) ; Kubátová, Květa (referee)
As a result of a growing number of Member States of the European Union the idea of unification and co-ordination of legal changes,including tax systems of each country, is growing stronger. The common consolidated corporate tax base (CCCTB) should establish unified rules for determining the tax base, and consequently this would eliminate double taxation, cross-border income, or tax evasion and suppression of tax competition among the states of the European Union. This work deals with the redistributive mechanism of the CCCTB, which would alocate the CCCTB to the group of the individual companies. Interim result of the discussion is to create a distribution threefactors formula consisting of variables - work, asset and sales. I applied the current conclusions of the European Commission to the Czech company Skoda Auto,a.s., whose parent company is in Germany.
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