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National Repository of Grey Literature

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The Company's Entry Into Foreign Markets Kovačech, Ján ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor) Diplomová práce se zaměřuje na vybranou společnost a její záměr vstoupit na zahraniční trh. Primárním cílem bylo posoudit připravenost společnosti a následně navrhnout strategii pro vstup na zahraniční trh. Teoretický rámec zahrnuje témata jako internacionalizace, strategická analýza a hodnocení rizik. Druhá část analyzuje společnost a profil cizí země, podložená primárním a sekundárním výzkumem trhu, pro posouzení připravenosti společnosti k expanzi. Třetí část představuje návrh vstupu na zahraniční trh spolu s hodnocením rizik. Detailed record

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