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Comparison of marketing communication of Hyundai, ŠKODA AUTO and Peugeot on the Czech market
Klofcová, Veronika ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
In the first part of bachelor's thesis "Comparison of marketing communication of Hyundai, Peugeot and ŠKODA on the Czech market", the general topic including theoretical background of international marketing is brought to the attention. Furthermore, specific aspects of the Czech automotive market are presented and the three brands are introduced. The second part is dedicated to description of selected marketing activities of the brands (closely looking at corporate identity/corporate design, television commercials and online communication) and their comparison based on predefined standards. The third part of the thesis is partially returning back to the first part and the established implications of doing business in a foreign country. It tries to determinate, whether the specific characteristics of the home countries are reflected in the communication of the brands, as descripted in the second part. The selection of Hyundai, Peugeot and ŠKODA was based on the fact that the brands are similar to each other in certain aspects (target group of customers, production sites in the Czech Republic), but completely different in others (history, country of origin). At the same time, belonging to different groups, the brands are directly competing with each other.
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Agent-Based Analysis of Market Potential for Electric Vehicles in the Czech Republic
Wojnarová, Renáta ; Kukačka, Jiří (advisor) ; Chorna, Olena (referee)
This study explores the economical, ecological, and social impact of poten- tial rise of the number of electric vehicles in the Czech Republic. For this purpose, the methodology of agent-based modelling and cost-benefit analysis is used. Particularly, a simple agent-based model in the NetLogo software is created and calibrated to the Czech environment. It enables us to examine the impact of possible policies aimed at increasing electric vehicles' market potential. Results of the cost-benefit analysis suggest that under the current Czech conditions, over their whole life cycle, electric vehicles produce less CO2 emissions in comparison to conventional internal combustion engine vehicles and thus, are more ecological. With the actual policy without any financial incentives, however, electric vehicles' total costs connected to their purchase, usage and maintenance for an average Czech consumer are still higher com- pared to conventional vehicles. If the government would intend to signific- antly increase electric vehicles' market share, both financial incentives and policies making their everyday usage easier are suggested to be implemented. Purchase discounts together with accessibility advantages are, according to this analysis, the most effective ways. Charging infrastructure development and electricity...
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Comparison of marketing communication of Hyundai, ŠKODA AUTO and Peugeot on the Czech market
Klofcová, Veronika ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
In the first part of bachelor's thesis "Comparison of marketing communication of Hyundai, Peugeot and ŠKODA on the Czech market", the general topic including theoretical background of international marketing is brought to the attention. Furthermore, specific aspects of the Czech automotive market are presented and the three brands are introduced. The second part is dedicated to description of selected marketing activities of the brands (closely looking at corporate identity/corporate design, television commercials and online communication) and their comparison based on predefined standards. The third part of the thesis is partially returning back to the first part and the established implications of doing business in a foreign country. It tries to determinate, whether the specific characteristics of the home countries are reflected in the communication of the brands, as descripted in the second part. The selection of Hyundai, Peugeot and ŠKODA was based on the fact that the brands are similar to each other in certain aspects (target group of customers, production sites in the Czech Republic), but completely different in others (history, country of origin). At the same time, belonging to different groups, the brands are directly competing with each other.
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Automobilový průmysl
Strnad, Jiří ; Dvořáček, Jiří (advisor) ; Filip, Josef (referee)
Tato diplomová práce pojednává o aktuálním stavu automobilového průmyslu v České republice. Vychází z dat za rok 2005, charakteristiky vývoje jsou v pěti- nebo desetiletých obdobích. První část pojednává o významu automobilového průmyslu pro ekonomiku ČR, produkční charakteristiky jsou vztaženy k HDP a k zaměstnanosti, dále je uvedena regionální struktura subjektů odvětví, investice a export. V druhé části práce zkoumá český automobilový trh, cenový vývoj a prodané objemy, tuzemskou produkci a prodeje pak i v jednotlivých segmentech trhu podle typu vozidel. Třetí část je zaměřena na trendy, jmenovitě na měnící se preference spotřebitelů, alternativní paliva, ekologii provozu a strategické aliance výrobců. V shrnutí je uvedena SWOT analýza.
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