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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
A case study on public diplomacy and nation branding - the Czech center in New York City
 Richter, Daniel ; Klabíková Rábová, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor thesis is to determine the success of the Czech Center in New York in public diplomacy and nation branding. The thesis is divided into 5 parts and a conclusion. The main objective of the thesis was to find out the mission of the Czech Center and then to follow this up with research on whether it is successful in its activities. The thesis notes the development of the Czech Centers in general and the specifics of center in New York, then discusses the economic situation. Mainly the thesis notes what the most important activities of the centre are. I worked with sources from the Czech Centrers directly (interviews with the Director General of the Czech Centres and the Director of the Czech Center in New York), as well as with professional literature or news reports. A large part of the work also consists of research. There I found out from both Czech and American respondents what they would like to see in at a Czech Center. Then, by comparing these results with other information found, I can say whether the Czech Center in New York is effective and add short recommendations for their communication.
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Contributions of Czech Centres with a focus on the promotion of export activities - the example of Belgium
 Bízová, Petra ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The objective of this diploma thesis is to evaluate the contributions of Czech Centres with a focus on promotion of export activities and to suggest possible strategies for the improvement. More detailed analysis is specialized on Czech Centre in Brussels. At first, the theoretical basis of Czech Centres is defined together with their administrative and organizational structure, funding and target groups. Then, the activities of Czech Centres are analysed with a focus on promotion of export activities. That analysis includes detailed focus on the contribution of website www.export.cz - its existence was initiated by Czech Centre. Further activities of Czech Centres are evaluated through SWOT analysis and the Strategy for 2012 - 2015. In conclusion, the thesis focuses on the activities of Czech Centre in Brussels with the concentration on promotion of export activities together with the specific strategic proposals to improve its promotion of export policy.
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